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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

Below are the methods and channels used in the pre-digital marketing era: Print media, radio, television, and personal relationships dominate enterprises’ marketing methods Companies put a premium on creating catching jingles, slogans and taglines, and direct mail marketing Radio advertisements were also a hit among companies.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Cost models- CPM, CPA, CPL.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. What is an Ad Network? Digital ad channels include display ads, social media, email, and mobile in-app advertising. What is a Banner Ad? What is an Ad Click?

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Want to Rev Up Your Event Marketing? Leverage Influencers

Attendify

Savvy pros know that doing so requires a strategic recipe: They’ll need to tightly target their audience, sharply hone their content plan, and seamlessly sync efforts between their organization’s events and digital marketing teams. To get answers, we went straight to an expert — and influencer herself — Find Your Influence’s Tami Nealy.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

When it comes to social media, video is king, queen and the entire royal court. Video has exploded in popularity on social media. A post shared by Sprout Social (@sproutsocial). Specifically Reels that inspire and offer immediate value for viewers,” Sprout Social’s Social Media Strategist Olivia Jepson tells us.