Open Rate Hubspot CTR CPM - B2B Marketing Zone

HUBSPOT FEBRUARY 17, 2012 The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered. An acceptable bounce rate is less than 5%. Connect with HubSpot per email address. MORE >>	HUBSPOT DECEMBER 21, 2010 Glossary: 29 Email Marketing Terms Marketers Must Know CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion. Connect with HubSpot Yahoo!, MORE >>	RECENT POSTS FEBRUARY 17, 2012 \| HUBSPOT The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know DECEMBER 21, 2010 \| HUBSPOT Glossary: 29 Email Marketing Terms Marketers Must Know
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