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Why ABM Is Your Small Team's Secret Weapon

Hubspot

Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. This will look like CTR, CPM, CPA, CTOR, etc.

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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

So if I promoted HubSpot's business page, a Sponsored Story would be generated if someone Liked our business page. We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well. 5) Event Sponsorship. The last form of traditional advertising you can do on Facebook is a Sponsored Event.

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The Big List of Content Marketing Acronyms

Brandpoint

” CMI also puts on the annual Content Marketing World event, the largest of its kind. You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. CPM: Cost-per-Thousand (impressions). CTR: Clickthrough Rate. CVR: Conversion Rate.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. For instance, if your goal for the first year is to gain Brand Channel subscribers, pay attention to your subscribes and unsubscribes and what events drive them, like the launch of a new tutorial video.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. For instance, if your goal for the first year is to gain Brand Channel subscribers, pay attention to your subscribes and unsubscribes and what events drive them, like the launch of a new tutorial video.

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