Why B2B Marketers Should Try CTV Advertising
Biznology
JULY 7, 2021
Lower CPM rates overall. CPM rates on CTV are higher, to be sure. B2B marketers who complain about attribution problems in multi-touch communications will find deep satisfaction here. You can track site visits and form fills straight back to the CTV impression. Not to mention the cost—and quality—per lead.
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