Biznology

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Why B2B Marketers Should Try CTV Advertising

Biznology

Lower CPM rates overall. CPM rates on CTV are higher, to be sure. B2B marketers who complain about attribution problems in multi-touch communications will find deep satisfaction here. You can track site visits and form fills straight back to the CTV impression. Not to mention the cost—and quality—per lead.

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Organic vs paid social media: 12 myths vs realities

Biznology

Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Measurements showing the path to conversions, transactions, and sales are also used. Which one to use?

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Growing your business in a world without Google

Biznology

Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). E-mail retargeting and affiliate marketing are also often underused techniques that can drive incremental business. And explore additional media models. How do you pay for marketing? But don't forget cost-per-action/acquisition (CPA).

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5 trade show marketing mistakes

Biznology

Many marketers choose to judge and select their marketing communication tactic based on cost per impression or CPM. Offline Marketing CPM registration trade show' Looking only at cost per impression and not cost per registration. This is the classic activity vs. result trap. Like this post? Sign up for our emails here.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

He has also created market assessments where he evaluated the positioning of market leaders in the CRM, CPM/BPM, BI industries plus many others. How technology marketers are confusing the market with multiple claims.

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Are Keywords Market-Shares?

Biznology

Sales volumes are one thing, like Conversion Rates from X numbers of visitors (CPM-CPA). Yes of course, there are gray areas where SALES LEVELS are NOT necessarily the same behind each or all keywords or may represent different conversion rates. This should also be looked at when determining an SEO-ROI strategy.