The Point

JUNE 20, 2018

In the marketplace, this disparity between, on the one hand, the appeal of ABM as a marketing strategy, and, on the other, the resources required to make it work, creates a conundrum for those companies eager to give ABM a try but unwilling to make the investment required as a first step. Can you shortcut #ABM and still make it work?

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. More broadly, it’s not that demand generation has stopped working. The real answer to that question, I would argue, is more nuanced.

Demand Generation Agencies 140

Demand Generation Agencies Demand Generation Account Based Marketing ABM 140

The Point

FEBRUARY 11, 2014

How does Captora help marketers get more from that investment, and also help them gauge which content really works? [PA] In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors). Should a demand generation agency like Spear be nervous? [PA]

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

The Point

AUGUST 9, 2012

My response: To best answer the question, let’s discuss what lead filters are and how they work. Guess what: if the publisher is unable to charge for some percentage of the leads he/she generates from your content, you will end up paying for them anyway, in the form of a higher Cost Per Lead (CPL).

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. As so much of our demand generation work at Spear is founded on tried-and-true principles (Sell the Offer, Not the Product!) are really working. (AN) AN) Hello, Howard. 2015 is no exception. One is predictive analytics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). It also uncovers some eye-opening statistics about what’s working – and what’s not – on paid social.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130