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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

MAY 20, 2013

52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 63) 36% of markers found a new customer from Twitter this year. 102) 28% of tech firms report that trade shows top out lead costs.

Cost per Lead 28
Cost per Lead Stats Inbound Marketing Allocation 28
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How to Find Email Addresses

Lead Liaison

FEBRUARY 9, 2019

We scoured the web for the best tools, looked at using methods like Twitter, general web searches, guessing email patterns, etc. The bottom line is that your cost per lead (CPL) is $.073. Compare that CPL to the CPL of other sources, such as paid search, trade shows, etc.

Cost per Lead 48
Cost per Lead CPL Lead Scoring Lead Ranking 48
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