Digital B2B Marketing

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

CPL : Cost per Lead. Salesforce.com. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. Calculated as cost divided by leads.