‘The Truth about Leads’ Is Just That
Paul Gillin
FEBRUARY 2, 2012
I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom. Some of McDade’s advice will be difficult for sales managers to hear, but it’s hard to argue with his logic.
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