The Point

MARCH 18, 2020

Direct mail has made a huge comeback in the last year as a key part of Account-Based Marketing (ABM) and target account strategies, but be aware – stating the obvious here – that many potential recipients are not currently at their desks. But don’t communicate even a HINT of “things are bad, our service/product/solution can help.”

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

ViewPoint

SEPTEMBER 24, 2015

Run CPL campaigns! Direct mail can be strikingly effective here if the perceived value is right. In person events are fine as giant trade shows with a big booth space. To do that you have to generate a lot of leads to get there. Buy more lists! We need more in the top of the funnel!”.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

Hubspot

MAY 20, 2013

52) SEO consumes an average of 9% of marketers’ overall time, and its leads convert to sales at an industry leading 15% -- 50% better than trade shows, the leading traditional marketing channel. 87) Trade shows and direct mail each provide just 8% of all leads for the 2013 marketing funnel. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

The ABM Agency

MARCH 28, 2023

It enables marketers to accurately measure the impact of their ABM efforts by attributing value to each “touchpoint”—such as email, direct mail, display ads, etc.—in Multi touch attribution is a method for assigning credit for conversions across multiple channels and campaigns that have contributed to a sale or other conversion event.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52