LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40