Measure Your Content Marketing ROI With These 10 Steps
Contently
MARCH 23, 2021
In the graphic, you’ll notice there’s only one measurement step in the fly stage— multi-touch content attribution —because it’s incredibly hard to do right, and if anyone else tells you different … well, frankly, they’re lying. Single-Touch Content Attribution. Lead Value. Ex: 22,000 x $71 = $1.56M.
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