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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why YouTube Ads? Why Sponsored Updates? LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Outbrain?

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. Google Ads.

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37 Must-Know Marketing Trends & Statistics Post COVID

Outgrow

However, as per the Mobile Quarterly Index by PubMatic , mobile ad spends globally soared 71% YoY during the second quarter of 2020. The same report by PubMatic also claims that mobile video ad spends globally rose by 116% compared to pre-pandemic figures. over the same period (April 2020).

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15 Facebook stats every marketer should know for 2019

Sprout Social

YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity. Second only to YouTube, the majority of Americans use Facebook online or on their phone, according to the Pew Research Center. 96% of Facebook users access it on mobile. If not, then uncheck the ad placement option for mobile.

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

ClickZ

30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The “mobile view”. Mobile internet usage revealed that there are 4.2

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Why we care about adtech: The complete guide

Martech

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. For example, you could use YouTube ads to test their effectiveness and use the results to help you decide which ads to air on TV. AdWords functions on a CPC model.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. It’s crucial to ensure that your retargeting efforts yield a positive return on investment (ROI).