LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: Trials, then webinars, then white papers. You also need a steady stream of fresh leads coming in.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Albacross

APRIL 24, 2019

Cost Per Click (CPC) and Cost Per Mile (CPM). If you’re paying for each click that you get, then that’s CPC. Here are the respective formulas: CPC = Advertising Cost / Clicks. All things being equal, the lower your CPC and CPM, the better. CPC and CPM aside, you should also be tracking your Cost Per Lead.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Single Grain

JUNE 10, 2021

Lead magnets such as white papers. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia. Infographics. Social media posts. Email content.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94