Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Twitter. 6.
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network. Digital Marketing – 349,268 members. Search Engine Marketing Blog
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. We’ve now set up separate audience groups in LinkedIn for each of our personas and are only promoting relevant content to each audience. Mistake #9: Going general with keywords, then narrowing.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” This also is known as CPC or Cost Per Click. or Bing.
Start Spying On Your PPC Competitors In 3 Quick Steps
EMagine B2B Blog
JULY 20, 2015
Curious what keywords they buy and what their landing pages look like? SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. They all use bid simulators and keyword data to generate estimated monthly spend, keyword lists, and tons of other juicy details about your competitors’ paid search efforts. What are you waiting for? Plan your attack. Sharpen your tools.
8 Tips to Boost Health Insurance Enrollments with Online Advertising
MAY 8, 2015
This is usually due to the usage of dynamic keyword insertion, but if your brand is trademarked, you can report them to Google if they are using your name in their ad copy via the AdWords trademark complaint form. Just as importantly, brand keywords are your best converting keywords since many users have done their research and are ready to convert. turning 65)?
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores ). Share this on LinkedIn. Done properly, search engine marketing (a.k.a. Of course, done improperly, it can also be a tremendous waste of money.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Search Engine Marketing (SEM). Wouldn’t it be great if business were like that today? Paid Search.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. white paper download vs. request for quote) Here are some specific strategies to minimize the impact of high CPC’s 1.
Dreamforce 2009: Search Engine Marketing Junkies
Modern B2B Marketing
NOVEMBER 25, 2009
This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. The panel also discussed paid advertising on sites like LinkedIn and Facebook.