WebMarketCentral

article thumbnail

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes. Give the Google Content Network another try by John W.

Adwords 20
article thumbnail

SEO Tool Review: SEMRush

WebMarketCentral

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. Identifying all of the page one terms can also spark ideas for additional key words and phrases to target with SEO and SEM efforts.

SEO 20
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

article thumbnail

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. Since Google is the dominant search engine , it's AdWords search program is the place to start.

article thumbnail

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

SEM 20