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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Many of the attendees at the session were also Salesforce.com partners with applications listed on Salesforce’s AppExchange.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. salesforce.com. Salesforce.com. We also rank these keywords by CPC, assuming this is a proxy for conversion. salesforce.com. Messaging and engaging customers at every touchpoint along their customer journey is paramount today.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Lycos Top 50 : Get an idea of which keywords are hot Google Keyword Tool : Makes recommendations on additional popular keywords. SE-Spider will allow you to see how the search engine spiders crawl your pages and follow your links.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

May refer to paid search or other CPC priced media programs. CPC : Cost per Click. Salesforce.com. GA : Google Analytics. Activity intended to improve organic search rankings. PPC : Pay Per Click. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Google got the process streamlined. Presenters. Ben Herman, Mad Fish Digital.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). GA: Google Analytics. A service by Google that generates detailed statistics about a website''s traffic and traffic sources, and measures conversions and sales. Find out why HubSpot and Google Analytics don''t match here. CPL: Cost-per-Lead.