WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

OCTOBER 8, 2008

This diagram shows how different types of web marketing programs can be prioritized in order to maximize the return from any size B2B technology company online marketing budget. (It Starting from the center and working out, a phased web marketing plan can be developed: Layer 1.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20