WebMarketCentral

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool.

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

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SEO Tool Review: SEMRush

WebMarketCentral

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting.

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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

Since Google is the dominant search engine , it's AdWords search program is the place to start. Level 5: Banner Advertising Unlike search marketing and targeted network ads, which are priced on a cost-per-click (CPC) basis, banner advertising is sold on a cost-per-thousand impressions (CPM) basis.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

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