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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. 2: Marketing Qualified Leads (MQLs). .

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4 Key Factors When Assessing Your Content Marketing ROI

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Without interactive and static content, your website would be a lot less likely to show up in the first page of a Google search. Turn to the Google AdWords Keyword Planner tool to find the cost per click (CPC) for the primary keyword in each piece. .