KoMarketing Associates

FEBRUARY 25, 2016

2) Raise max cpc bids. 3) Google Analytics: It can be noted that searchers are using keywords you are not bidding on, but are still clicking on the organic SERPs. Using Google Analytics, you can research and cross-reference high performing organic keywords and consider using them for your expansion. 4) Change campaign settings.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

KoMarketing Associates

NOVEMBER 27, 2018

How Does Google Determine Featured Snippet Content and How Can We Show Up? As such, we have very frequently received questions from clients asking how exactly they can get content in the featured snippets, as well as how Google determines the content to display. But, today, Google is much smarter. Think “quality over quantity.”

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

JUNE 1, 2016

Earlier this year, Google eliminated the right hand sidebar ads and while it initially impacted the cost-per-click, the market stabilized as more was understood (and data became available) on the effect of the changes. For advertisers who were in the top spots, they need to be prepared to see an increase in the cost-per-click (CPC).

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

KoMarketing Associates

JUNE 13, 2013

Updates shared in this group consist of information about lead generation as it pertains to online marketing, CPC, social media, mobile, direct marketing, etc. Google Analytics – 21,200 members. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. B2B Lead Roundtable – 14,216 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 11, 2015

Connect this information with CPC (cost per click) and average position for these terms as well. As Google continues to improve available site extensions, make certain to illustrate how the activation of an applicable extension impacted your click-through rate; hopefully in a more positive light.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JUNE 12, 2017

In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. With Google AdWords, an easy way to set keyword bids is to set a maximum cost per click to cover all keywords at the ad group level. Keywords – Match Types. Exact Match. See below).

Paid Content 122

Paid Content Cost Per Click Features Work Management 122

KoMarketing Associates

FEBRUARY 23, 2022

The average ROI of LinkedIn ads is 17.60% , which is higher than Google Ads. . If you’re familiar with Google Ads, this is similar to their campaign group. . You’ll see how much the ad spent, impressions, clicks, CTR, and average CPC. Ready to get started? Step 1: Create a LinkedIn Campaign Group and Campaign .

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

JULY 10, 2012

The free version of Open Site Explorer provides high level link metrics such as inbound links to the domain, overall site, and a proprietary scoring system designed to emulate in part the Google PageRank algorithm. The commercial version provides more in-depth details on competitive sites and there are multiple pricing options.

Analysis 120

Analysis Budget Programs SEO Tools 120

KoMarketing Associates

APRIL 5, 2016

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Get The Most Out of Google Shopping. There are a couple of things we can do in our bidding strategy in the wake of these changes.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120