Biznology

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. billion. (

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Growing your business in a world without Google

Biznology

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

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10 SEO measurements every marketer should know

Biznology

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics. A good tools for measuring search volume is the Keyword Tool in Google Adwords. CPC’s can also be found with Google Adwords’ Keywords Tool.

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When does competition heat up for cheap travel searches?

Biznology

Data from Google and Bing. We also plan to release some data on the average CTR and CPC for these cheap travel advertisers, as well as examples of the ads they run. Data for the last 12 months, from May 2013 to April 2014. Data from the US only. Here’s a sneak peek at that data.

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10 Content Management Tools to Take You From Good to Great

Biznology

2 Analyze content performance with Google Analytics. Google Analytics gives you a complete analysis of how your content is performing. It helps you discover the most-searched keywords and gives you accurate data on CPC, competition and search volume of relevant keywords. 7 Keep your content game on point with Google Calendar.