7 Bing PPC Secrets That Expand SEM Beyond Google
QuanticMind
DECEMBER 5, 2018
Another major benefit of using Bing for SEM is lower competition. Some of the key differences include: Bing treats negative keywords differently. Both Bing and Google Ads allow you to include negative keywords at both the ad group and campaign levels. Automated rules do not transfer. Try Bing’s Dynamic Search Ads.
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