Why we care about performance marketing
Martech
JUNE 29, 2022
While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. Domain spoofing imitates a premium website (e.g., They also help with recruitment, SEO and tracking/reporting. Why marketers should care about performance marketing.
Let's personalize your content