Organic vs paid social media: 12 myths vs realities
Biznology
FEBRUARY 27, 2017
Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Measurements showing the path to conversions, transactions, and sales are also used.
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