Biznology

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Organic vs paid social media: 12 myths vs realities

Biznology

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Measurements showing the path to conversions, transactions, and sales are also used.

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Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending. In this free 30-minute Biznology® webinar, Lori Weiman exposes marketers to important trends in paid search and display marketing and the monitoring tools needed to take advantage of them.

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10 SEO measurements every marketer should know

Biznology

It is displayed as a pie chart. Cost Per Click (CPC) : Although you don’t buy keywords in an SEO campaign, it’s still good to know what people pay for them. This gives you the value of your keywords measured on a CPC (Cost Per Click) basis. CPC’s can also be found with Google Adwords’ Keywords Tool.

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Growing your business in a world without Google

Biznology

Everyone knows display advertising doesn't work, right? Well, activities like remarketing actually make display work well for many businesses. And Google's AdWords is likely the most famous cost-per-click (CPC) service out there. As above, if blogging doesn't meet your objectives, then don't add it to your list.