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Which Paid Media Channels Are Best for My Business [During a Crisis]?

SmartBug Media

Here’s a breakdown of the best paid platforms out there: Google Ads. Google has long been a leader when it comes to paid media channels. If you’re planning on advertising your business on the web, Google is one of the best places to start. With Google Ads, you can connect with curious searchers and haul in more traffic.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Then you’re done!

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. Jason Stewart from Demandbase explained that the key to getting the most out of these ads was by testing offers to see what works.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Google Ad spending decreased by 60%, and they maintained an average of $10 CPL. To save money, we spread the CPC budget across multiple campaigns. And we decreased TSF’s ad spend from $82K to $71K: Here are other key results from the campaign: Increased Google Shopping conversion volume by 2.5x

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#B2BChannelPanel Round-Up: Paid Ads & Social

PathFactory

Hosted by PathFactory’s Director of Demand Gen, Chris Vandermarel, the panel came together on how to tackle common challenges and share best practices to find success on paid ad and social campaigns: John Dering , Senior Director of ABM, Technology & Strategy at Demandbase. John : At Demandbase, we’re all about ABM.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Ability to adapt to major environmental changes, such as changes from Google to algorithms and bidding. >>Back to top.