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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

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In this data-backed guide, we’ll cover: The most popular CTAs on LinkedIn The most effective CTAs on LinkedIn Good CTR for LinkedIn ads The average CPC for LinkedIn ads The average conversion rate for LinkedIn. The highest CTR doesn’t always translate into the lowest CPC, so you’ll have to look at your own budget.

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

When determining your budget, take into account: Overall campaign goals Target audience size Anticipated ad reach Average customer order value or lifetime value One way to calculate the cost of a lead or customer is to use the Cost Per Lead (CPL) or Cost Per Acquisition (CPA) metrics.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. A CTR of 0.60% to 1% is considered good. Cost per lead (CPL): CPL measures the efficiency of your campaign.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month. A CTR of 0.60% to 1% is considered good. Cost per lead (CPL): CPL measures the efficiency of your campaign.

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Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?

Envy

For example, “cyber security providers” and “cyber security services” are keywords with a high search volume, high CPC, and high costs. But when you master the medium, you can generate high-quality leads while keeping CPC low. The main KPIs to follow are: Click-Through Rate (CTR). Your CTR is likely to be relatively low.

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The Best Offer Types for Facebook and LinkedIn Campaigns

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For starters, the CTR on LinkedIn is 4.42x that of Facebook. While B2B buyers on LinkedIn are still B2B buyers on Facebook, the significant drop in CTR on the latter indicates that many people aren’t looking to request a demo when they’re scrolling Facebook. LinkedIn’s edge in CPC and CPL supports that as well.

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Cost Pеr Lеad (CPL) – CPL represents the cost incurred for generating a qualified lead. CPL = Total Campaign Cost / Numbеr of Lеads Cost Pеr Salе (CPS) – CPS calculates thе cost incurred by thе advertiser for еach salе gеnеratеd by thе campaign. CPC = Total Cost of Clicks / Numbеr of Clicks.