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Building a Better CPA Marketing Budget

Hinge Marketing

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. This study sampled 140 CPA firms representing over 23,000 employees and a combined revenue of over $6.7 We can learn from both.

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New Research on CPA Marketing Budgets

Hinge Marketing

The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. Are we spending our money wisely?

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.

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Programmatic 101: Driving Performance with Campaign Optimization

QuanticMind

In order to have something to optimize toward, you should look at your goals and translate them into measurable KPIs during planning (CPC, CPA, CTR, conversions, etc.) The sample size needs to be large enough to be valuable and allow for informed decision-making. It's a lot like picking a campaign targeting tactic.

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

And because advertising budgets tend to be finite, advertisers will often measure the success of a conversion campaign by controlling for cost.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

Cost models- CPM, CPA, CPL. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Below are some sample units, including polls, surveys, and opt-in lead forms. Such information to gather includes: • Minimal spend. Account Manager experience. Attribution and view-through metrics.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Additional conversion data can support Cost Per Acquisition (CPA) bidding. Here’s a sample top-line report of calls generated by PPC campaigns on Google Ads and Microsoft Advertising. Audio and text transcriptions are useful for identifying sales obstacles, common questions, and training opportunities for frontline teams.