How to Choose the Right Display Advertising Network
MAY 8, 2014
Are prices based on CPC, CPA, or CPM models? Affiliate, PPC, Facebook, or Email Marketing? In combination with other options like PPC (pay per click) and email marketing, online display advertising becomes even more effective. Smaller budgets may want to consider PPC advertising , which can be more affordable and even more targeted to help keep expenses down.
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Dynamic Landing Pages by PPC Hero. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Optimization Tips to Get Ready for the New Year by PPC Hero.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing.
42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
Includes both SEO and paid search. SEO : Search Engine Optimization. PPC : Pay Per Click. CPA : Cost per Action. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Salesforce.com.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), calculators, and pencil erasers. On the shelf were multiple SRDS books; each one the size of a phone book.
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. I’ve seen a few situations in the reverse as well. PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Good leads.
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. For more information, visit Vizions SEO Blog. White papers?
Visible Expert Profile: Tim Ash
DECEMBER 16, 2013
When the company began in 2002, it was centered around PPC, later expanding to incorporate website conversion. “So we don’t do SEO, we don’t build websites, we don’t do PPC, and we don’t touch coding or web development. The Value of Design in Brand Differentiation Top 5 CPA Marketing Myths Becoming a Lead Dog. ” The Power of the Pen.
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Which metrics are most important for measuring PPC success? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? For example, "generates a cost per acquisition (CPA).competitive Optimize PPC Campaigns by SEM Scoop A short but useful (particularly for SEM newbies) post on how to maximize results from paid search campaigns.
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. Search marketers need to get AdWords right before expanding campaigns to Yahoo!
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Use These 5 Steps to Triple Your Conversion Rate by Tropical SEO Applicable to both SEO and SEM, this post provides five (well, four really) tips to significantly improve the conversion of site visitors to buyers or leads including conducting a site audit, rewriting selected content, and of course testing everything. PPC Outsource or In-House? What do you mean I have a budget?