| || |
|Page 1 of 1 || Previous | Next |
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 [CPA, PPC] B2B Hubs Or PPC? Are All Leads Created Equal?
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. There is no ability to do that with PPC!
| | HUBSPOT
AUGUST 19, 2011 [CPA, PPC] How to Optimize Your PPC Campaign Under a Tight Budget
So we understand the decision to scale back on the amount of money you put into your PPC campaign if you need to find a way to decrease your marketing spend. However, paid search is still extremely important to your SEO , and it shouldn’t just be scrapped or ignored entirely. Below are 4 tips for optimizing your PPC campaign when facing a low budget. Connect with HubSpot
OCTOBER 2, 2013 | BLOG MY CALLS
[CPA, PPC] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
JULY 10, 2013 | SYNECORE
[CPA, PPC] From the Intern Desk: A Guide to Digital Marketing Acronyms
JUNE 8, 2013 | NUSPARK
[CPA, PPC] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
APRIL 26, 2013 | BLOG MY CALLS
[CPA, PPC] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
JUNE 7, 2012 | DIGITAL B2B MARKETING
[CPA, PPC] 42 B2B Marketing Acronyms and Abbreviations
AUGUST 19, 2011 | HUBSPOT
[CPA, PPC] How to Optimize Your PPC Campaign Under a Tight Budget
| || || |
| | WEBBIQUITY
FEBRUARY 25, 2011 [CPA, PPC] Seven Expert Search Engine Marketing Guides
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Dynamic Landing Pages by PPC Hero. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Optimization Tips to Get Ready for the New Year by PPC Hero.
| | BLOG MY CALLS
OCTOBER 2, 2013 [CPA, PPC] Tomorrow You Wake Up with a $10,000,000 Marketing Budget. What Do You Do With It?
PPC - You could burn a lot money very quickly with AdWords. SEO - You could hire an agency and spend a crapload on SEO. Tradeshows don''t have a good CPA. SEO - We''d hire the best freaking SEO firm in the world. PPC - We''ve spent a fair amount of cash on AdWords. 'Today I was reviewing a great Hubspot presentation about B2B lead gen. Works great.
| | DIGITAL B2B MARKETING
JUNE 7, 2012 [CPA, PPC] 42 B2B Marketing Acronyms and Abbreviations
Includes both SEO and paid search. SEO : Search Engine Optimization. PPC : Pay Per Click. CPA : Cost per Action. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Salesforce.com.
| | BLOG MY CALLS
APRIL 26, 2013 [CPA, PPC] Friday Marketing Rant: Why Don't Marketers Actually Use Their Data?!?
They assumed that their PPC efforts would produce good leads. However, after spending TENS OF THOUSANDS of dollars on PPC campaigns over a period of 3 months, they hadn''t seen success. In short: the PPC efforts had failed. 'There are approximately 8,978,367 marketing analytics tools on the market. You can measure macro-level campaign success and micro-level lead quality.
| || || || |
WEBMARKETCENTRAL | FRIDAY, JANUARY 30, 2009 [CPA, PPC] Best of 2008: Search Engine Marketing
Which metrics are most important for measuring PPC success? Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Killer PPC Ads: The Fundamentals by Search Engine Watch An outstanding post from David Szetela that walks you step-by-step through the process of turning a boring, unproductive search ad into a "killer ad" that stands out and performs. For example, "generates a cost per acquisition (CPA).competitive Brian Carter notes both of those points and explains three other common PPC testing mistakes. and MSN. MORE >>
SYNECORE | WEDNESDAY, JULY 10, 2013 [CPA, PPC] From the Intern Desk: A Guide to Digital Marketing Acronyms
CPA: Cost-per-action; refers to a type of online advertising where the advertiser is only charged for a specific action (form submission, purchase, ect.) CPC: Cost-per-click; sometimes confused with PPC, CPC refers to the measurement of the cost of an online ad based on the number of clicks. CPL: Cost-per-lead; although quite similar to CPA (cost-per-action), CPL refers to the measurement of the cost of the acquisition of customers’ contact information, which can be used in lead nurturing campaigns. It also is gumming up organic SEO tracking. 'Hello again! It’s lyss.c, MORE >>
NUSPARK | SATURDAY, JUNE 8, 2013 [CPA, PPC] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
'Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. MORE >>
E-STORM | TUESDAY, MARCH 23, 2010 [CPA, PPC] It's 2010. So Why Are Search Marketers Still Using Unsophisticated.
Services Work Affiliated Computer Services Bank of America Design Within Reach Ebates FICO GHM Hotels Karen Neuburger Microsoft Muvee National University National University – PPC National University – SEO Pleo/UGOBE Shogakukan TravelPod Vayama Verizon Wells Fargo About Team e-storm Newsletter Testimonials Contact Work Feature Feed Methodology It’s 2010. Even if you optimize using both CTR and CPC you still might not be taking the right actions if your goal is to maximize profits or to minimize the cost per acquisition (CPA). Or even the last ten? MORE >>
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011 [CPA, PPC] Why Host a Blog on Your Corporate Website?
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL. For more information, visit Vizions SEO Blog. Thought leadership is a good thing. Links Let’s be real. What do people like to link to? MORE >>
- [CPA, PPC] DMA2010: Multichannel Analytics E-STORM | FRIDAY, OCTOBER 1, 2010
- [CPA, PPC] Best of 2008: AdWords Tips and Tactics WEBMARKETCENTRAL | TUESDAY, APRIL 7, 2009
- [CPA, PPC] Best of 2007: Articles and Blog Posts on SEM WEBMARKETCENTRAL | TUESDAY, JANUARY 22, 2008
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.