CPA PPC Salesforce.com SEO 
Digital B2B Marketing
JUNE 7, 2012
Includes both SEO and paid search. SEO : Search Engine Optimization. PPC : Pay Per Click. CPA : Cost per Action. Salesforce.com. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. CPN : Cost per Name.
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). PPC: Pay-per-Click. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. CPL: Cost-per-Lead.
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