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5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. Here are the skills that today’s marketing providers need to be successful. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession!

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. This content can really extend your reach at a trade show to those who didn’t attend! Photos – upload company photos.

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The Ultimate Guide to Sales Metrics: What to Track, How to Track It, & Why

Hubspot

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Revenue by market. These sales metrics show what salespeople are doing on a daily basis. Conferences, trade shows, events. Revenue by product or product line.

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Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast , Linda Ruffenach shares why B2B digital marketing is all about building a personal relationship with the customer and solving their problems. 01:47 – Linda’s background in B2B Digital Marketing. 03:17 – The disconnect between marketing and sales.

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Rebranding Strategies: A Step-By-Step Approach for Professional Services

Hinge Marketing

Some of the other top reasons to rebrand your professional services firm includes: You need to compete at a higher level or in a new market. You have a new marketing team. If you are attempting to move into a new market, that research should include your new target clients as well. This is not marketing copy.

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