Single Grain

JULY 16, 2021

Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Branded Hashtag Challenge. When users interact with a branded hashtag in the Discovery, they are redirected to a landing page that describes the challenge and shows the most popular videos from it.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Spiralytics

FEBRUARY 5, 2024

Cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA) are popular models. CPM may be preferable for driving website traffic, while CPA and CPC might be more suitable for conversions. Promoted Topics – These are hashtags that you can put at the top of the trending list to get more visibility and engagement.

Social Media 62

Social Media Advertising Agencies Cost Per Click Cost 62

Sprout Social

SEPTEMBER 6, 2018

Cost Per Action (CPA) : For campaigns with specific actions in place, like an App Install, CPA is measured per action. You’ll pay in CPA. This can include your social ads right alongside any hashtag campaigns. Cost Per Mille (CPM) : Cost per 1000 impressions. This is most often measured for brand awareness.

Cost Per Thousand 111

Cost Per Thousand Cost Cost Per Click Facebook 111

Rev

JANUARY 18, 2023

RiteKit : A tool for finding and scheduling relevant hashtags for social media posts and other tasks like creating and sharing branded graphics. LinkedIn Sales Navigator : A tool for finding, connecting with and nurturing leads on LinkedIn. Wishpond : A tool for creating and running social media contests, promotions and landing pages.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

LeadSquared

MAY 9, 2017

30) When we run non-organic app install campaign for e.g. CPA CPI, how can we identify if the traffic is coming from incent or non-incent source? 34) Is there any way to find out about the most trending keyword on apps, just like the way we have on Twitter about trending hashtags? For apps alone, Flurry and Localytics are the best.

Webinar Metrics 52

Webinar Metrics Optimization Marketing Analytics Tools Mobile Advertising 52

Single Grain

AUGUST 18, 2023

Various social listening tools track mentions, hashtags, and other branded terms so you’ll always know how customers feel about your company and products. We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. Results By using Performance Max, we achieved a lower CPA and CPC, down 51.3%

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Hubspot

JUNE 19, 2014

CPA: Cost-per-Action. A popular hashtag on Twitter (#FF or #FollowFriday) in which, every Friday, you send a tweet to your followers recommending a Twitter handle you think is interesting that others might want to follow, too. You accompany these Tweets with the hashtag #FF or #FollowFriday. COS: Content Optimization System.

Paid Content 28

Paid Content Work Management CMS Development Sales Management 28

Single Grain

DECEMBER 6, 2019

And for every Instagram user that posted an unedited photo of themselves in a bathing suit (using the hashtag #AerieReal , of course), Aerie now donates $1 to the National Eating Disorders Association (NEDA).” Aerie , a women's clothing company, “made a pledge to stop retouching photos of models in its bathing suits.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convert

AUGUST 15, 2022

Target CPA Target ROAS Maximize conversions, or Maximize conversion value. Others to test are different hashtags, target audience, etc. Go for other positions besides number 1 in your PPC campaign. You still get some visibility, although not the top one. You can also test a lower maximum bid with manual or enhanced CPC.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59