Adobe Experience Cloud Blog

OCTOBER 5, 2016

Top-of-the-funnel metrics like cost per click (CPC), cost per acquisition (CPA), and cost per lead (CPL) are important factors as they provide a basic indicator of how successful your programs are and can be leveraged to optimize programs, but they are not the only factors. Not Segmenting Your Database.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Act-On

FEBRUARY 26, 2024

Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Hubspot

AUGUST 8, 2019

There are other types of cost-per s … like cost-per-engagement, cost-per-acquisition (CPA), but for the sake of preserving your mental space, we’re going to stick with clicks, a.k.a. Let’s touch on some common PPC goals and how to measure them. CPM, also known as cost per thousand, is the cost per one thousand impressions.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76