Biznology

MARCH 21, 2014

(Photo credit: Wikipedia). Don’t talk down to your audience, of course, but recognize that they’re reading because you have expertise they don’t. Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

JULY 15, 2011

Image via Wikipedia. Of course, the kids in the cartoons understood just what the teacher was saying but the rest of us needed their translation to get it. by Frank Reed. Do you remember Charlie Brown's teacher from the classic Peanuts TV show of a better age gone by? It's funny in some ways and sad in others.

Wikipedia 80

Wikipedia Internet Marketing Course Twitter 80

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. source: Wikipedia ). Unless your organization has hundreds of millions of people, some of the patterns you see in Facebook, Twitter, Google, Wikipedia or YouTube will never realize–and that cuts both ways.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Biznology

OCTOBER 24, 2013

Photo credit: Wikipedia. Of course, nothing is ever set in stone, but general rules will always apply. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. Mid-market. Enterprise. Once your buyers are segmented, you can then assign various sales cycles.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Of course, you won’t become a Nobel laureate, nor will you be able to perform a heart transplant just by surfing the net.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). The Internet, with the likes of Google and Wikipedia, had a similar impact on the concept of knowledge. Of course, you won’t become a Nobel laureate, nor will you be able to perform a heart transplant just by surfing the net.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

AUGUST 7, 2013

Photo credit: Wikipedia. Stringers, of course, are at the bottom of the editorial hierarchy, and don’t get big assignments. Getting people to read or watch brand content is, of course, the main goal of good content marketing. Anytime I read about content marketing, the phrase “compelling content” inevitably appears.

Content 80

Content Wikipedia Copywriting Internet Marketing 80

Biznology

DECEMBER 20, 2012

Photo credit: Wikipedia. Of course, your customers also expect that experience to be fast and relatively seamless. Whether photos or videos, share them on Pinterest , YouTube or Tumblr (with links back to your site, of course). As the year winds down, many of us have been highlighting the top trends for 2013.

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

JULY 25, 2012

Photo credit: Wikipedia. Of course, not all inbound links are weighed the same. Of course, not all inbound links are weighed the same. The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website.

Online Marketing 80

Online Marketing Link Building Wikipedia Lead Scoring 80

Biznology

AUGUST 19, 2013

Photo credit: Wikipedia. Of course, there is no reason why a business can’t have both. Mobile Apps vs. Mobile Websites is a topic that Mike Moran and I teach in on Online Course at UCI Irvine on Website Optimization. Anyone can take this course from any location. The numbers show marketers are rushing into mobile.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

DECEMBER 9, 2013

(Photo credit: Wikipedia). Of course…except that I got the very same “policy statement” from her as well. It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. What a drag. Seriously? 99 or $ 99 with a new plan)?

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. Of course, we need to feed the funnel, and lead generation is of course a close second priority. It’s always a good to examine what beliefs we are operating under–if we have false beliefs that are not examined, then we continue to act on them.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

SEPTEMBER 10, 2012

In the case of technology roadmaps, the Wikipedia article summarizes well their benefits: Developing a roadmap has three major uses. Your ultimate success will depend on how well you learn from what you see and on your ability to adjust course along the way. There will be dozens, hundreds of dead communities that went nowhere.

Business 80

Business Wikipedia Forecasting Communities 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. Of course, as much as your content has to be about helping your audience address their issues, it also has to help you achieve your marketing and business goals. Video is, of course, not the only content marketing option. (It And … Action! This is what we’re all aiming for.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

NOVEMBER 15, 2016

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. Actually control. There’s the rub. What of Bing and Yahoo!? Well, if you can make Google dance then Bing and Yahoo!

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

APRIL 26, 2012

Photo credit: Wikipedia. Of course, just because a competitor has a link on a website, it doesn’t mean that you need to have a link there too. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm.

Link Building 80

Link Building Ad Building Wikipedia Press 80

Biznology

FEBRUARY 20, 2013

Photo credit: Wikipedia. I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers.

Wikipedia 80

Wikipedia Content Eye-Tracking CAN-SPAM 80

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Of course you keep up on new technology, reading material and regulations in your industry but do not assume the same of your client base. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Industry news.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

OCTOBER 7, 2015

The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Of course, if the task of sourcing new content ideas becomes too much, you can always hire the professionals to do the job for you. and Answers.com. King Content.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Of course, in order to use this approach, it needs to be justified. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Of course, in order to use this approach, it needs to be justified. The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

MARCH 1, 2013

Photo credit: Wikipedia. Of course they do with an HTTPS access to their third party platform but they have no, as in zero, control of what happens from a security perspective at the actual provider level. I read an interesting article from the New York Times this week. Before we get started though.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

JULY 19, 2013

Photo credit: Wikipedia. Of course, proximity doesn’t tell the whole story of local search. Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” Moving from Local to Personal Search.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

FEBRUARY 26, 2014

(Photo credit: Wikipedia). This is, of course, a myth. Every time you update content on your main site, you also need to update it on the standalone site (unless of course, it was something no mobile user would ever care about). The numbers are in. Starwood Hotels and Resorts says mobile now accounts for 42% of its web traffic.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

JULY 6, 2012

This is of course important, but it is only one component in optimizing for Panda. Think of it like writing a Wikipedia article, where you actually need to put references into every statement. Panda (Photo credit: PeroMHC). Last month I talked about optimizing your site architecture for Panda. And Penguin punishes low-quality sites.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. And bloggers , of course, need to know what words their audiences use to describe their pain points. Of course they all could discover the right words independently. Last month, I wrote about 2 challenges to keyword collaboration. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

MAY 2, 2012

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is the year that a bunch of small businesses decided to get serious about digital.

Differentiation 80

Differentiation Work Management Marketing Management Wikipedia 80

Biznology

MARCH 15, 2013

Photo credit: Wikipedia. Of course, I say fortunately for me. That is, of course, if you are willing to listen. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. Fortunately, there is a never-ending font of information to feed this terrible habit of mine. It’s simple.

Wikipedia 80

Wikipedia Social Media Eye-Tracking Internet Marketing 80

Biznology

JANUARY 6, 2011

Image via Wikipedia. In the end, it will of course come down to tactics, but starting with them is not the path to success. Now, in a sense, that's a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because of a recent encounter with a prospective client.

Wikipedia 80

Wikipedia Fulfillment Marketing & Strategy Consulting 80

Biznology

MARCH 15, 2016

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. But at least I am relateable. It is much more effective than you might expect.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

MARCH 15, 2012

Image via Wikipedia. Of course, this requires an assumption that social media will have an impact. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

NOVEMBER 4, 2010

Image via Wikipedia by Frank Reed. Of course, that is one of the beauties of the Internet in that it can all be measured. Of course, they could also click on your Web results but humans are visually cued in many cases. In the Internet marketing world, we tend to get hung up on rankings and pure numbers.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Biznology

JUNE 11, 2010

Image via Wikipedia. Of course, talk is cheap. by Frank Reed. This week, I spent two days in New York City at the Interactive Advertising Bureau's Innovation Days "Content Conquers All" event. It was essentially two full days of looking at everything content related that could be imagined. The claim of an average of 8.8

Wikipedia 80

Wikipedia Internet Marketing Content High Quality Lead 80

Biznology

OCTOBER 23, 2012

So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Not only that, but fully harvested, they can physically allow you to be smarter than you are on your own.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

SEPTEMBER 23, 2010

Image via Wikipedia. And it means that when, at 9 pm last night, the microphone I was using to record my voice-over for the Univesity of California Irvine course stops working, I am stuck. And the work stuff means that I have to make friends with the microchip.

Wikipedia 80

Wikipedia Internet Marketing Work Management Tagging 80

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Of course, to address that challenge most effectively, you’ve also got to ask…. Tweet This Post. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. This is how innovation happens, of course; and this is how scientific breakthroughs happen, too: not incrementally, but in finding order in the chaos of unpredicted results. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80