B2B Memes

NOVEMBER 28, 2011

The downside, of course, is that the process is messy and prone to mistakes. But they are far more dramatic in real-time formats such as live-blogging or Twitter. They are no longer handed the finished product in the form of an article and asked to move along.

Process 100

Process Product Media Validation 100

B2B Memes

JULY 15, 2011

But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. In that case, of course, it’s not really early adoption at all, but a herd mentality. The benefits of early adopters don’t end with identification or advocacy.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

SEPTEMBER 19, 2011

Twitter is no longer a matter for debate among thinking journalists. In response to a reader of his superb recent series of posts on why and how to use Twitter, Steve Buttry addressed the question of how to handle curmudgeonly journalists who continue to resist it. The next front is something quite different: e-books.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

OCTOBER 12, 2010

In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.” Of course, no matter what you as the blogger think, your audience has the final call.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

NOVEMBER 29, 2011

But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative.

Content 100

Content PR Social Media Ethics 100

B2B Memes

SEPTEMBER 8, 2011

It is, of course, one of the immense disruptions as well. Though he blogs less often than he once did, he remains active in the B2B conversation via Twitter and still inspires lesser lights like me to try to shine more brightly. The functions are still distinct, but the walls separating them are crumbling. As Merton Sealts Jr.

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

JULY 18, 2011

Modifications were still necessary, of course. The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. I like the minimalist look of this widget much better than the gaudy excess of the official Twitter widget used in the previous design. I couldn’t use that! If anything, the theme is almost too clean.

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Copyright RSS Twitter Design 100

B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. Content, of course. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

OCTOBER 8, 2010

Of course, to nurture your brand, you have to market it. What that means, of course, is that the opposite is true as well: The record you leave on the social Web can benefit you just as much as it can hurt you. It’s not enough, though, if you simply blog on your employer’s site or Twitter account. Be a social-media marketer.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

APRIL 13, 2011

To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote.

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Aggregators Digg Curation Advertising Mediums 100

B2B Memes

FEBRUARY 3, 2011

I’m tired of writing the stories, cooking the meals, flying the corporate digital jet and waxing the furniture—figuratively, of course.” Fellow twitterer @Alex replied that few could meet this standard: “turns out the number of people who can do that is around 20. Was this an unreasonable expectation?

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

MARCH 26, 2010

At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). The solution he sees is not editing, but social controls of the sort found in Twitter and Facebook, built on “real identities and control of relationships&# : “The result is better discourse.

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Social Media SIC Media Wiki 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. You hope for reader reaction as well, of course (why else publish it?) In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. You hope for reader reaction as well, of course (why else publish it?) In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of.

Twitter 100

Twitter B2B Curation Ethics 100