Biznology

JULY 24, 2019

Generating more sales is something that every business owner wants. More sales translate to high ROI, which creates more opportunities for growth and success. You can focus most of your attention to three crucial factors that impact your sales. Online is where most sales are made nowadays, so that’s where you must be.

Lead Scoring 112

Lead Scoring Lead Ranking Social Media User-Generated Content 112

Biznology

MAY 31, 2017

But most video content for sales engagement (or any other purpose) is not skim-able. Of course, cost still depends on the style and the content. Customer journey mapping can generate lots of ideas for structure video content for sales engagement. To scope out a solution, you can skim text. Like this post?

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Biznology

NOVEMBER 11, 2013

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. I am a co-author along with eight other peers. Elementary question, right?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

MARCH 13, 2015

Data-Driven Sales 1.0. The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era kicking and screaming and into the age of technology and data. What these changes didn’t do was increase sales productivity. Data-Driven Sales 2.0.

Resource Management 80

Resource Management Burn Rate B2B Sales Marketing Management 80

Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the production process more than it does. Innovative video content sharing.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

FEBRUARY 3, 2020

But what’s extra special is his Sales Pipeline Radio show, and the newly available Sales Pipeline Velocity Calculator. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Sure to impress your friends. MarketingProfs.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

NOVEMBER 30, 2017

I interviewed Brent Adamson , Sales Principal Executive Advisor on Sales, Marketing, & Communications, and got the skinny. At CEB, now Gartner, we’ve been studying sales and marketing for years, which means that we have deep insights into the challenges within these functions. What can a sales team do about it?

Buy 131

Buy Process Gartner B2B 131

Biznology

OCTOBER 24, 2013

Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. What’s a sales cycle, you ask? Understanding Sales Cycles. Once your buyers are segmented, you can then assign various sales cycles. Bottom of the Funnel.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

NOVEMBER 14, 2014

Or a vivid description of life in a Lower East Side tenement over the course of a long, hot, late-1800’s summer? The post Spinning stories for superior sales appeared first on Biznology. So, what does this have to do with content marketing? Everything, actually. Stories excite us. And excitement is what moves us to action.

Storytelling 80

Storytelling Work Management Marketing Management B2B Sales 80

Biznology

NOVEMBER 4, 2020

Costs common to all B2B sales/marketing videos: Time spent identifying what you want the viewer to take away. If you’re looking for a steady stream of videos to enhance all your online sales and marketing, you need to budget for professional video resources — probably from a combination of internal and external sources.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Biznology

OCTOBER 27, 2017

I don’t suggest that you tell the customer directly that you notice they stopped by, of course. But any sales person who is already working the account will want to know about the fresh activity. I still run across B2B marketers who are handing inquiries off to their sales counterparts without effective qualification.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

NOVEMBER 1, 2012

30 years ago, I learned how IBM qualified leads for sales. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads. I’m old.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

MAY 17, 2021

I’m kidding, of course. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. Teamwork Most importantly, alignment between sales and marketing is key. Measurement is an area where sales and marketing teams should be working together closely.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

NOVEMBER 7, 2018

Indeed, sales people looking to reconnect with an old lead, prospect, or client need to understand the delicate art of second engagement. Of course, not every lead a business generates results in a sale. Of course, not every lead a business generates results in a sale. Personalize.

Marketing Qualified Leads 142

Marketing Qualified Leads Leads Lead B2B Sales 142

Biznology

AUGUST 4, 2020

For example, you might have participants work through a business situation where they can choose one of three courses of action, each with different outcomes. There is no one course for leadership, and branching stories are a great way to demonstrate this reality. As you can see, branching stories can quickly become hard to manage.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Biznology

APRIL 19, 2021

Of course, ignoring the camera can be problematic. But this can be counter-productive in situations like sales or education where you’re trying to build trust and determine how much of what you’re saying is getting across. In video meetings, most of us try to sit still and look interested, which is work. Turn off the video.

Case Studies 129

Case Studies Video Marketing Software Education 129

Biznology

APRIL 1, 2020

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Google Cloud offers GSuite customers an enhanced version of Hangouts. You can try Adobe Connect free for 90 days. Distance learning. Social Media.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

MARCH 12, 2020

Simply put, each of the following search intents will give you valuable insight into the type of content you need to produce to elevate brand visibility and authority, and of course, convert leads into paying customers. When you achieve this, then you can use your customer support and sales agents to close the deal.

Intent 104

Intent Startups SEO Paid Search Agency 104

Biznology

DECEMBER 2, 2019

B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

NOVEMBER 22, 2017

However, despite the fact that a LinkedIn profile has now become part of the standard operating toolkit for professionals—especially for those in sales—the fact remains that in my observation, most professionals aren’t optimizing the value of their LinkedIn territory.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

MARCH 31, 2017

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Of course, this is easy to type–and harder to implement. There are many training options (and price points), including online courses and customized solutions. Make it so!

SME 80

SME Ad Building Copywriting Content 80

Biznology

DECEMBER 16, 2020

That role will, of course, look a little different depending on your particular niche and area of expertise. To that end, focus on initiatives that align with the industry in question and, of course, the specific organization’s priorities. After all, everyone wants to leave their mark.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

Biznology

JUNE 6, 2018

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Marketing automation combined with CRM is a real benefit to sales organizations. Here’s why: Your sales conversations are more familiar and personal when your inbound sales team can reference notes of previous interactions.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

SEPTEMBER 14, 2020

Of course, for many of us, the sales cycle is more complex and drawing a line between any one marketing activity and a sale can be difficult if not impossible. For most of us, effectiveness is measured by the revenue our efforts generate, and how cost-effective they are to implement. Revenue does that.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

JULY 31, 2019

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Online retailers can build and optimize their e-commerce websites effortlessly, using sales platforms like Shopify, WooCommerce, BigCommerce, 3dcart, and Magento.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

DECEMBER 30, 2016

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. All sales people had to do was go grab it, especially as they represented products of ever-improving quality. No plans now.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

MAY 30, 2017

Every sale is an engagement ring that you’ve put on your prospect’s finger. Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

JANUARY 11, 2021

But of course, they come at a price: unhappy customers. Yes, I understand that you want to do all you can to move me along my buying journey, but it’s worth remembering that my buying journey may not map precisely to your sales process. (Don’t get between your kids and their favorite cartoons!).

Marketing Websites 104

Marketing Websites Terms and Conditions Pricing Price 104

Biznology

JANUARY 22, 2019

Marketers will finally supply sales with the help they really need. If we marketers are not helping sales communicate a differentiated value, producing truly effective content, and developing insight into the detailed needs of the buying group, we should all fire ourselves. Have effective lead follow-up,” of course!

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

AUGUST 25, 2020

Of course, this requires a long-term approach that won’t just affect your 2020 conversions, but that will rather define your reputation in the years to come, as well. Often seen as that fine line connecting your sales strategy and your marketing approach, your CTAs are certainly a promising tool in 2020 to increase conversions.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

AUGUST 2, 2019

Short videos about technology are great for sales and marketing. The longer it takes to produce the video, the more it’s likely to be thrown off course by new brainstorms. Last month, I wrote about some best practices that help to smooth the upfront work that leads to better productions. Work with a temporary narration.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Biznology

FEBRUARY 25, 2020

They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. If a client needs something, an account exec gets a call, whips out their cape and flies over to the client to solve the problem or make the sale. So, where’s the need for digital? Where’s your pattern? .

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

JUNE 28, 2019

Employee advocacy has many benefits for HR, Public Relations , Sales and, of course, Marketing, but it’s up to Marketing to communicate the benefits to your other departments in order to scale the program. The post How Employee Advocacy Benefits Human Resources appeared first on Biznology.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

NOVEMBER 27, 2018

But often lead management is in the domain of sales management, rather than a marketing function. What are the particular sales and marketing challenges faced by the Indian B2B community? Most MBA programs do not teach B2B, or do not have the right sequence of courses. How do Indian B2B marketers see their top objective?

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

JULY 23, 2018

Of course, these are only sent if the user subscribes to the notifications while using Chrome, Firefox, or Safari browsers. Sales Alerts, New Coupons, and Product Updates. Of course, they need testing and tweaking to ensure that they work right for your audience. How are Browser Communications Used?

Privacy Policies 120

Privacy Policies Mobile Advertising Opt-out Ad Frequency 120

Biznology

NOVEMBER 27, 2018

But often lead management is in the domain of sales management, rather than a marketing function. What are the particular sales and marketing challenges faced by the Indian B2B community? Most MBA programs do not teach B2B, or do not have the right sequence of courses. How do Indian B2B marketers see their top objective?

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

JANUARY 20, 2020

This includes business development and sales, marketing and PR, HR and talent acquisition, and of course, innovation. If your goal is to first launch a local business and one day take your venture into international waters, then you need to ensure a steady influx of cash to fuel all of your crucial processes.

Startups 129

Startups Effectiveness Allocation Forecasting 129