Digital B2B Marketing

FEBRUARY 12, 2013

It is a common question, and starting point for (normally) friendly debate, in B2B marketing. Does X really work for Y? Does social media work for B2B? Does newspaper work for real estate? Does digital work for pharmaceuticals? Does content marketing work for local businesses? You Are All Right! In Summary.

Social Media 100

Social Media Media B2B Case Study 100

Method and Metric

APRIL 17, 2020

Online courses are a hot commodity right now. Online courses are a terrific way to generate passive income. How does one go about producing an online course? People retain the most information when they are engaging with the material (instead of just watching), so incorporating these into your course is a great idea.

Course 59

Course Research Tools Broadcasting 59

Ledger Bennett

MARCH 20, 2020

What are the best ways to increase the skill sets of our media peers while remote working? Now, there are a TON of free resources on the market right now including IVY league courses, online fitness classes, online resources to keep kids busy and SO much more, but we’re going to focus on resources for Digital Media personnel.

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

Contently

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. In this quick 11 question quiz, you’ll discover which stage of content maturity your company is at and how you can reach the next level. SEO for Content Course. Content Strategy Course: Brand Awareness. The good news?

Resources 195

Resources Content Marketing Lead Gen Course 195

Televerde

MAY 11, 2020

Here’s what I do love about working in finance: the thrill (yes, the thrill) of breaking down financial concepts and helping others understand them. Most feel it’s out of the scope of their work and not relevant to their position. Don’t be afraid to ask questions or do your own research.

Course 52

Course Work Management Cost Act-On 52

Hubspot

MARCH 17, 2020

Google sees URLs first and asks questions later, so the information in your URL should be relevant to search queries. If I were to click on the website or the menu, all of the links work, making this listing accessible and comprehensible. Let's go over what it means to have your website properly optimized.

Course 93

Course Planning Paid Search Agency Marketing & Strategy 93

Webbiquity

MARCH 30, 2024

Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? But don’t do all of the talking—ask probing questions as well. Of course, the way you talk about it is important too.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.” Strategy Questions to Ask Yourself Are We Positioned for Success?

Planning 223

Planning SWOT Allocation Contingency Planning 223

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story. Why does content marketing work all the time?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. LinkedIn is, of course, the top social media platform for B2B marketers. Here are 10 of the key findings from the report.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Content Marketing Institute

FEBRUARY 1, 2019

I see this mentality far too often when I’m working with business owners. Grab a reporter’s notebook, ask questions, and document what the hundreds of speakers have to say. Here’s a Crash Course in Brand Journalism appeared first on Content Marketing Institute. Both seek to explain AI. QuickSprout. “I ” Mixpanel.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

Hubspot

JUNE 9, 2020

While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. If you’re a course creator already established in your space, that means the coming years will bring more competition. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 53

Course Webinar Metrics Top of Funnel Advertising Funnels 53

Biznology

NOVEMBER 11, 2013

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. Elementary question, right? What is the work of the digital function?

Course 80

Course Planning Work Management Peer-to-peer 80

The Forward Observer

APRIL 19, 2024

They teach the popular course they created, “Sales Mindset for Entrepreneurs,” at the University of Southern California’s Marshall School of Business. About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Act-On

DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. And staying the course with your existing platform is tempting, isn’t it? If your team doesn’t use them, they can make it more challenging to get the more basic work done. Then ask questions about training. Of course you do! Sound familiar?

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. “ChatGPT, I need an engaging and SEO-friendly description for a content marketing course, focusing on its practical applications and success stories.” Get ready to dive in.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Marketing Insider Group

JULY 15, 2021

Where once they were a fountain of ideation, their favorite word becomes “No,” along with its cousins “That won’t work,” and the ever-popular “We’ve never done it that way.”. During the interview, Carla posed a question all marketing executives should ask themselves every day when they come to work. Are you the bottleneck?”.

Business 317

Business CMO Copywriting Creativity 317

Vision Edge Marketing

MAY 19, 2020

Imagine however that you’re a good competitive runner – you’ve worked hard on your pace, improving you stride and addressing your form. Good competitive racers check out the course in advance to get a sense of the terrain and curves and turns. When you are working on creating Demand with a Capital D, you need to focus on the Upstream.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Marketing Insider Group

MARCH 2, 2023

If you’re building a website or working on a redesign, here are some features to consider incorporating so your website strikes a chord with your audience that lasts longer than the current trend cycle. The question now is how. Of course, Y2K isn’t the only theme to consider. Check out this crash course that explains Web1.0

Design 225

Design Trends Paid Search Agency Lead Scoring 225

Martech

MARCH 6, 2024

This isn’t just a problem for marketing, of course. You know how to think about data and ask the questions that make the best use of the AI. A: So, I’ll give an answer based on an example case that we were working on recently. It enables marketers to ask questions about the data. Nobody knew what to ask.

Marketing AI 93

Marketing AI Validation Training Template 93

Salesforce Marketing Cloud

APRIL 3, 2024

Specifically, incorporating case management capabilities allowed students to submit questions as tickets and advisors to easily reply. A student’s first question is: Who is my advisor? This functionality works thanks to those business rules Attain Partners set up. That answer is front and center in the layout.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Martech

APRIL 19, 2024

Social media platforms like Meta are, of course, rich in data. Marketers who rely on developers to make website changes can’t react quickly when they want to change lead form questions or make visual changes. Petrullo also finds lead gen forms on social media allow her and her team to ask really personal questions.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

B2BMarketing.net

MARCH 12, 2024

Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises. How does the survey work? Of course they do. Customer experience: From trend to mission-critical?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

APRIL 16, 2024

In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions. Here’s why that doesn’t work. What are your business’ top priorities this quarter and year?

Keywords 95

Keywords Template Analysis Barriers 95

Martech

AUGUST 22, 2023

If you go with the “how” without knowing the “why,” you can waste time and money on things that don’t work. Marketers are tactic-driven but we need to chart a course first Yes, we are great at tactics. A pilot would never fly a place without checking the course and filing a flight plan.

Planning 93

Planning Tactics Marketing Plans Marketing & Strategy 93

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. To have all these courses,” a sun-kissed McBroom declared from the steps of his cake-tin California home in a promotional video, “you must join now. You only have 24 hours.”

Social Media 170

Social Media Media Viral Marketing Class 170

Walker Sands

MARCH 13, 2024

The latter is a change in habit from being a Managing Partner that I’m still working towards as a member of the broader team. I write them down so they are “real” and revisit them on at least a weekly basis, but they’re typically right in front of me or close by (via digital formats of course) almost all of the time.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Then the world went into lockdown.

Webinar Metrics 100

Webinar Metrics Conference Aggregators Communities 100

Trade Press Services

MARCH 18, 2024

One of the most important choices during a literary journey is determining the right book publishing format for your work. Three Types of Publishing When authors commit the time and energy required to write a book, it’s essential to find the right publisher for their work. Are you seeking critical reviews or literary awards?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketri

APRIL 17, 2024

That’s evident in the questions I get from prospective clients: “How do we know where to invest our budget? How will we know if our marketing is working? And how will you make sure it’s working?” CEOs want to work with professionals who talk about marketing in the context of business. See, your eyes are glazing over.)

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Contently

NOVEMBER 3, 2021

This type of work is not journalism, strictly speaking. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. George recommended asking the following questions: Is it an independent study? The Check, Please!

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

SocialPilot

APRIL 22, 2024

But that doesn’t mean that these time frames will work for everyone. There is no one-size-fits-all answer to this question, as the best time to post on Instagram will vary depending on different factors, such as your target audience, industry, audience location, and many more. For engagement, of course.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Martech

MARCH 7, 2024

That means money for Meta, of course, but also for Google. Google derives revenue from advertising on the open internet, of course, but they also own and operate two of the world’s foremost advertising properties in Google Search and YouTube — completely immune from any changes in how the browser works. How did that pan out?

Privacy 110

Privacy Advertising Agencies Work Management Marketing Management 110

illumin

FEBRUARY 12, 2024

Swift is typically onscreen for less than 25 seconds over the course of broadcasts that run longer than three hours, with her name rarely being mentioned.” On average, Taylor Swift has received less than 30 seconds of air time per game that she’s attended. The New York Times reported, “The reality is Ms.

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Martech

MARCH 30, 2023

Too many marketers fail to accurately answer this question before engaging in any marketing endeavor. You would essentially use those five insights as your questions in those interviews. Of course, anyone can create content. Of course, the tools can help. You ask it a question or give it a command, and it answers you.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127