NetLine

AUGUST 31, 2023

To install the NetLine INTENTIVE Insights managed package for Salesforce, use the links below: Production Salesforce Orgs Sandbox Salesforce Orgs Invite your teammates Choose which users you will give access to INTENTIVE Insights. Connecting INTENTIVE to Salesforce is Simple But that’s just our opinion, of course.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Customer Experience Matrix

MAY 5, 2016

Of course, Miller is a master marketer, so we could just chalk up his claim to skill at attracting attention. So – like all good marketers – Miller has found a distinctive message that accurately distills what’s unique about his product. This matching is a major challenge that has itself been the basis of entire products LeanData.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. Of course, Adobe already has a strong presence in Web site management and it keeps making noises about having a "marketing cloud".

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

MARCH 16, 2016

Of course, it can also assign each person to the correct persona for each client. It currently offers two products: Prospect IQ to find new prospects and Conversion IQ to market to names already in the client's database. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

ViewPoint

MAY 13, 2016

The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. Others that should be included in the discussion are other leaders such as the COO, CFO and, of course, senior marketing and sales management. Define what a lead is.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

LeadSloth

OCTOBER 20, 2010

The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Certification is also part of the University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

APRIL 10, 2014

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JUNE 30, 2010

LoopFuse knows that, of course. To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. The free product should increase the number of companies that try LoopFuse first, which will gain it paying customers down the road.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2010

Summary: HubSpot has continued to grow its customer base and expand its product. The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. These programs include sales training, product training, and certification.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

AUGUST 28, 2014

Of course, there are more important things about 6Sense than whether I consider it a CDP. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. The system can also estimate what product each company is most likely to purchase, when it will buy, and what stage it has reached in the buying process.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2016

This, of course, is a function they share with Customer Data Platforms. UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. ONE was released in 2014 but has kept a low profile in the U.S.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2015

Of course, some buffets sell better food than others. So the better analogy might be Green Revolution scientists increasing food production to feed the starving masses. The predictions usually describe likelihood of actions such as purchasing a specific product but they could be something else.

Analytics 120

Analytics API Work Management Salesforce.com 120

markempa

SEPTEMBER 12, 2016

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Of course, we have a cool little owl. After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? Transcript.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Customer Experience Matrix

JULY 30, 2009

Of course, these multi-function systems must still be suited to users with little time and expertise. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. but there’s an online demo that seems to cover pretty much the whole product. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Rev

JUNE 14, 2019

To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. Of course, 1998 is about the time the Internet was exploding, as you may recall. Too many cooks in the kitchen. And everyone has an opinion.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JANUARY 8, 2009

But the wrinkle here is that most CRM systems in general, and Salesforce.com in particular, also have separate company and individual levels. Whether demand generation can change company-level data and have those changes flow back into the CRM system is less clear: again, it may be matter of configuration in some products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

InsightSquared

MAY 24, 2019

Following Dana, we are excited to have our VP of Product, Matisha Ladiwala share some InsightSquared updates. Colin Nanka is the Senior Director of Enablement for North American Sales and Leadership Development at Salesforce.com. The keynote speaker on Friday is equally as impressive. insightsquared.com !

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Allocadia

JUNE 17, 2019

At Allocadia, we’d consider ours to be Marketo, salesforce.com, and Allocadia (of course). Here is why: They break out key categories within each stage of the journey (Content, Events, Social, Sales, In Product, and Customer Advocacy). They seem to view the customer journey as continuous.

Marketing Automation Services 55

Marketing Automation Services Marketing Management Budget Programs Salesforce.com 55

Customer Experience Matrix

OCTOBER 18, 2011

By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. But many B2C products leave them out.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

LeadSloth

NOVEMBER 16, 2010

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy. Another company was saving those replies straight into Salesforce.com. ROI Calculations.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Customer Experience Matrix

AUGUST 16, 2011

Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.* Of course, the jackpot here is Salesforce.com. At least two vendors have tried to hit it: Predictive Response and BizConnector , whose product is Lead Follow-Up.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Markempa

MAY 24, 2021

Kotler: Brand activism is a movement toward making a brand do more than just tout the virtues of a product or a service, its usual function, and to go and even identify some value or values that the company has and cares about. An increasing number of companies would like an identity that goes beyond just making the product or service.

Activities 76

Activities Brand Identity Branding Planning 76

Customer Experience Matrix

SEPTEMBER 7, 2010

If you're aware of a similar product, please let me know. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. Of course, email is just one part of lead generation and an even smaller part of full-scale marketing automation. Clients receive lists of responders on a regular basis.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

MARCH 9, 2011

The actual functions provided by Act-On are generally competitive with low-to-mid tier marketing automation products. Of course, every system has its own mix of strengths and weaknesses. While some other system provide this, many marketing automation vendors rely on third-party products instead. Act-On has over 200 clients.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. For example, if you start a month with 100 customers and, over the course of a month, lose 10 customers while gaining 5, your churn rate will be 10%. (10/100)

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. For example, if you start a month with 100 customers and, over the course of a month, lose 10 customers while gaining 5, your churn rate will be 10%. (10/100)

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 21, 2021

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. For example, if you start a month with 100 customers and, over the course of a month, lose 10 customers while gaining 5, your churn rate will be 10%. (10/100). Include instructional videos, guided product tours, etc.

Lead Ranking 52

Lead Ranking Lead Scoring Churn Rate Ideal Customer Profiles 52

Customer Experience Matrix

FEBRUARY 9, 2012

New-ish marketing automation vendor NurtureHQ showed me its product recently. Definitely take a look if you’re in that market for that sort of product. But there’s my problem: “that sort of product” is widely available already. But is it so much easier than the other products I just listed? It’s really nice. I think not.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 14, 2011

In fact, I (and many others) have long argued that marketing automation makes more sense as an integrated component of a CRM system than a stand-alone product. ClickDimensions has its own email engine, replacing the product’s original reliance on ExactTarget. It sells the product directly in the U.S.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120