Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing 86

Email Marketing Marketing Automation Services Work Management Planning 86

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99

Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Of course, the usual legal provisos apply here.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Now, good email content is the trend and the hope.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. But, of course, without third-party cookies, collecting and analyzing audience data will be a difficult feat to achieve. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?)

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Scoop.it

JANUARY 24, 2023

Make the use of omnichannel marketing Of course, email is a powerful marketing channel. Although BIMI requires an exhaustive course of action, it is definitely worth the effort, especially for large organizations and enterprises. To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

Paid Search Agency 96

Paid Search Agency Privacy Work Management Marketing Proposals 96

Martech

OCTOBER 15, 2021

And of course there are also legal reasons why marketers have to be advised by their law colleagues, when so many new regulations have been put in place in recent years. Privacy laws in Europe and in some U.S. Stay on top of compliance. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Martech

AUGUST 27, 2021

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing.

Privacy 112

Privacy Work Management Marketing Management Privacy Protection 112

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Targeting Of course, none of that high-quality content matters unless it reaches the right audience, and AI can help with that too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Customer Experience Matrix

APRIL 13, 2018

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. Of course, many activities are not so easily verified. What does scare them is identity theft , so it’s just possible that regulations addressing that issue might provide privacy protections as a bonus.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Navigate the Channel

JANUARY 3, 2024

And, of course, make your emails relevant. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? On the other hand, identify emails with high distinctiveness to be only equal to, not higher than, low distinctiveness messages in terms of click-throughs.”

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Sprout Social

FEBRUARY 26, 2024

Of course, they do it in their own morbid way. GEICO excels at responding promptly and calmly on their support account, @GEICO_Service —quickly bringing the exchange from mentions to DMs, which ensures privacy protection for their policyholders. Even when the issue isn’t their fault, like in this example.

Enterprise Management 64

Enterprise Management Brand Identity Branding Work Management 64

Customer Experience Matrix

MAY 11, 2019

They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive? Of course,” replied Giovanni. Of course,” replied Tim. Jamie was puzzled. I thought so too,” sighed Giovanni. “Yes, Yes, I can see how that works out,” said Jamie.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Choozle

JUNE 2, 2021

Google’s post said that these changes would happen over the course of two years, which is to allow the industry to prepare and ensure that this pivot doesn’t destroy the online advertising business. It’s important to note that Firefox and Safari had already phased out the third-party cookie months ago.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Martech

SEPTEMBER 2, 2021

So, of course, everybody else tried it, and the law of diminishing returns kicked in soon after. Take the angst we see among our fellow email marketers over losing the open rate when Apple turns on its Mail Privacy Protection feature in its iOS 15 update. ” (my personal favorite.) It got huge results that one time.

Email Marketing 120

Email Marketing Open Rate Privacy Protection Ad Frequency 120

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Litmus

JUNE 28, 2021

Fortunately, it’s never too late to reverse course. It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!), Friendly note: We’re actively covering the Apple Mail Privacy Protection news.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Martech Advisor

MARCH 9, 2020

Update Your Privacy Policy. Long before CCPA and GDPR came into existence, the California Online Privacy Protection Act of 2003 (CalOPPA) made it mandatory to post your privacy policy. Of course, marketers not following these compliances are walking on thin ice because one mistake can cost a fortune.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Martech

DECEMBER 28, 2023

This has the effect of reducing the number of hops between the buyer and the seller, minimizing latency, improving the efficiency of ad delivery, and of course saving money.” In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Media 124

Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. Customer data platforms offer a solid solution to this problem.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. Then, I track the impact email had on specific goals and initiatives over the course of a set amount of time—like a month or a quarter.

Email Marketing 83

Email Marketing Privacy Protection Open Rate Click Rate 83

Martech

AUGUST 26, 2021

The increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Here’s the timeline on Google’s 3rd-party cookie phase-out.

Privacy 123

Privacy Enterprise Management Marketing Management Lead Ranking 123

Martech

JUNE 3, 2022

Of course, technology players often introduce new features – some at a higher rate than others. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers.

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Martech

AUGUST 15, 2022

Even if you don’t do a full-blown strategic planning session every year (email marketing team of one, I’m talking to you), this audit will guide you through the background research you need to identify your email strengths and weaknesses and plot your course for the 12 months. What doesn’t measure revenue? The open rate.

Budget Programs 85

Budget Programs Privacy Protection Paid Search Agency Planning 85

DotDigital

SEPTEMBER 3, 2021

It would appear that Apple will be serving up a false open for all active users of its Mail Privacy Protection. Well, not entirely, yes, of course, we want our recipients to open our emails, but that’s the end game. Of course, ensure that your deliverability is as strong as it can be. Every cloud ay.

Open Rate 132

Open Rate Peer-to-peer Deliverability Privacy Protection 132

Liveintent

JANUARY 30, 2023

Of course, convenience means different things to different customers. While the topic of privacy protection heats up further, email newsletters enable retailers and their advertising partners to continue reaching audiences safely via the hashed email. And consumers want businesses to make shopping convenient for them.

Privacy Protection 62

Privacy Protection Advertising Agencies Budget Programs Paid Search Agency 62

Hinge Marketing

MARCH 12, 2020

Of course, speed and responsiveness are crucial, too, lest an interested party lose interest and move on to a competitor. At the same time, this process will have to be counterbalanced with adequate privacy protections. Of course, that means you need to launch with a way to measure success when the website goes live.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 108

Open Rate Click Rate Paid Search Agency Privacy Protection 108

Single Grain

SEPTEMBER 17, 2020

However, some products, like domains, privacy protection and redemption fees are non-refundable, so if you want to evaluate Hostinger for a while before you fully commit, make sure you completely understand what’s refundable and what isn’t. Of course, SiteGround isn’t without flaws.

Best Practices 105

Best Practices CMS Development Work Management Marketing Management 105

Convert

MARCH 21, 2023

You can watch the video of all your users’ screens, track events, build conversion funnels, and of course, generate heatmaps based on the aggregate of mouse actions. Smartlook Smartlook is a qualitative website analytics tool that tracks user behavior on websites, mobile apps, and various web application frameworks.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

DECEMBER 20, 2023

With dynamic content, it’s important to always make sure you include a fallback for email clients or settings that don’t support the content type, like Apple’s Mail Privacy Protection (MPP). Side note: Adding a work-around for MPP At Litmus, we always make sure our emails are as accessible as possible.

Rules 85

Rules Template Display Tagging 85

Martech

SEPTEMBER 30, 2021

Every vertical and every audience has its own characteristics, of course. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90