Biznology

JUNE 30, 2017

But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Introducing the presenters. Of course you don’t want latecomers wondering who they’re listening to. Here are the seven worst “practices” I enco u nter.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Biznology

NOVEMBER 3, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. I identify with every book I read, then it passes out of my consciousness again, after, of course, leaving deep traces somewhere within.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

APRIL 1, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

NOVEMBER 3, 2017

But there are lots of uses for video where narration may not be desirable or feasible: live presentations. Of course, most of us do follow along with the narration of a short video. Most explainers and other types of technology business video feature narration, frequently backed by a music track. video walls in conference rooms.

Video Marketing 120

Video Marketing Trade Show Business Sample 120

Biznology

JANUARY 11, 2021

But of course, they come at a price: unhappy customers. It’s OK to have terms, conditions, and provisos attached to various offers on your website, but they should be easy to understand and presented openly. If they’re presented in 7-point type on a busy background, consider what it is you’re trying to hide.

Marketing Websites 104

Marketing Websites Terms and Conditions Pricing Price 104

Biznology

JUNE 25, 2019

Of course, there’s a fine line between remaining visible and being a pest. Ultimately, achieving engagement over the time it takes for prospects to complete their buyer’s journey is about being present and being helpful. Here are a few ways you can make sure your digital marketing efforts are staying on the right side of that line.

Marketing Prospects 123

Marketing Prospects Budget Programs Lead Scoring Lead Ranking 123

Biznology

OCTOBER 30, 2020

. “…Being forever employable means you’ve got to be intentional about where you’re going, and you’ve got to be prepared to act — immediately and without hesitation — when the right opportunity presents itself. ” How to Create Your Own Career Luck. ” TED Talks/Podcasts. TED 2020: What Role Does Luck Play In Your Life?

Barriers 197

Barriers Terms and Conditions Lead Ranking Domain 197

Biznology

FEBRUARY 8, 2019

And, of course, deliver accordingly. You have to present a consistent image to your audience. Don’t present a false image. You can’t do that if you’re faking it and presenting a false image. Of course, if you’re running a finance blog, keep the personal touches to a minimum, and make them relevant. Be yourself.

Blogger 112

Blogger Tips Opinions Impressions 112

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” The need for mid- and late-funnel video for sales enablement.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

APRIL 24, 2019

Of course, I jest, because there’s no shortage of executives who provide frank narrative during earnings calls. The long answer is also yes, but since most people (present company included) only have attention spans worth 800 words or less, let’s stick to the short answer. Sorry, what was that? Is he allowed to do that?

Brand Identity 106

Brand Identity Branding Consulting Transparency 106

Biznology

DECEMBER 8, 2020

There are obvious threats, of course, such as financial solvency, reputation, and quality-control. Assumptions such as these present a real danger to your mission. Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly?

Peer-to-peer 129

Peer-to-peer Buyer Personas Work Management Organization 129

Biznology

JULY 13, 2018

There are exceptions to this, of course, and there can be real opportunity to introducing an entire class of prospects to a solution. This will be your broadest content, the content that would fit nicely in an introductory “101” level course on the subject. Exploration. Beyond that very initial stage comes exploration.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

JUNE 12, 2018

Of course, when the s**t hits the fan, hiring my or an agency like mine should really be the last resort; however, if you religiously, rigorously, and persistently do the five preventative things I listed above, you’ll at least be well-armored against the inevitable. If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

MAY 11, 2017

These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing. In the last three years, I have spoken with hundreds of digital marketers about their challenges.

Marketing AI 152

Marketing AI Budget Programs Work Management Advertising Agencies 152

Biznology

MAY 1, 2019

That podcast was an assignment for the students in my social media marketing course. When I set out to develop my course, I knew I had to include this human element of marketing. Our target audiences are humans with human needs and of course, we marketers are too. This is my first semester teaching.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

NOVEMBER 20, 2017

This changes today’s customer-centered marketing into customer-control over which companies are present in their interfaces. Starting with, of course, their own reality. At the 2nd level, the user’s family of devices displays only the kinds of choices that are wanted. Only the issued patent, such as U.S.

Marketing Management 149

Marketing Management Lead Ranking Advertising Agencies Paid Search Agency 149

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Depends on your product and your audience, of course.). It’s an absolute must for long-term survival. A worksheet template? Something else?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

FEBRUARY 7, 2022

This presents not only a cybersecurity but also a reputational risk to business for which boards should prepare. And of course, there’s the emerging metaverse and its impact on business, media, culture and society. ” Digital, data and technology ethics is a crucial board issue.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

DECEMBER 19, 2018

Relevance matters, of course, but so does perspective. Chances are, few of your competitors are presenting themselves in a fun way, so you have a real opportunity to stand out. Content needs to be about the audience and its problems, not you and your solutions. Not a typo.

Social Media 99

Social Media Social Marketing Media Work Management 99

Biznology

AUGUST 17, 2017

I read a lot as a matter of course, but I read more when I feel the well running dry. And, of course, I read a lot of what my audience reads so that I can write what is interesting to them. Is it presented in the right order? Writing a lot tends to eliminate writer’s block. Still, there are times I feel stuck.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Biznology

DECEMBER 20, 2017

First, of course, going to conferences—what better way to get insights into best practices in our field? My colleague Hiram Kuykendall and I are presenting (he’s discussing accessible videos and I’m talking about accessible elearning). Which all got me thinking about sharing knowledge. Weigh in with your comments.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

JANUARY 21, 2022

Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. They say the sun will come back. at midnight. my one love. but we know how the minutes. fly out into. the dark trees. and vanish. and we know how the weeks. walk into the.

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Biznology

JUNE 11, 2020

I am no futurist: I don’t crunch data and make snazzy graphs for presentations; nor do I believe in magic. But I stay loyal to what they taught me in my journalism courses. In my view it has recovered from stumbles, adjusted course, scaled well, and has behaved transparently. No Crystal Ball.

Startups 104

Startups Mobile Marketing Paid Search Agency Press 104

Biznology

MAY 14, 2014

For example, if the goal is to build your email marketing list, your steps backwards might look something like this: Present an easy-to-use sign-up form. That’s a simplification, of course, but it illustrates the idea that starting at the end let’s you focus on the details. Provide a compelling reason to use the form (i.e.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

MARCH 26, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Examining your goals, tweaking or even tossing and charting a new course, can happen now.

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

Biznology

OCTOBER 13, 2014

And, of course, social media is built on the idea of engagement, so it’s almost hard not to create engagement opportunities, assuming your content is relevant and, yes, engaging …. There are different kinds of engagement, of course, and creating a community isn’t always the goal. Ask Questions, Respond to Answers. Personalize.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

JANUARY 5, 2017

I’d also like to let you know that I’m presenting a Biznology webinar on January 10 on the digital marketing trends for this year. Of course, successful digital marketing isn’t only about data. And there are five core areas that every digital marketer can use to set yourself up for a very successful year ahead.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

MARCH 26, 2021

We recognize that this is a daunting challenge, and it is in the spirit of this recognition that we present our 24th Annual Global CEO Survey —as a snapshot of leaders’ sentiment, and as a road map of the priorities ahead and how we can collectively address them.” ” Reflections.

Work Management 104

Work Management Customer Surveys Training Intent 104

Biznology

AUGUST 13, 2020

Not only does this increase engagement and traffic towards your website, but it also presents your employees as thought leaders by providing valued insights to your target audience through the content they share. Sharing content is important and of course, helps your content strategy, but employee advocacy is about engagement and connections.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

JULY 30, 2021

Sharing how to close the empathy gap between you and your future selves, she outlines courageous questions to ask about how your present and future can align, so you can begin to achieve your goals.” It can be difficult to plan for a version of yourself you haven’t met yet, says psychologist Meg Jay. ” Blog Posts.

Peer-to-peer 104

Peer-to-peer Thought Leadership Lead Scoring Lead Ranking 104

Biznology

FEBRUARY 8, 2017

Consequently, the results will direct your writing process in every aspect, from content and presentation, to form, style, and language. That, of course, doesn’t apply an in-depth explanation of technical mechanisms behind the product, but a comprehensive step-by-step description of how the operation should be performed.

Work Management 80

Work Management Allocation Customer Satisfaction Knowledge Base 80

Biznology

JUNE 13, 2017

While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MAY 11, 2015

Too often, and I’m certainly guilty of this, we create great content – interesting information presented in a easily digestible format with a personal feel – but stop at the written word. Shared content expands your reach, of course, but the act of sharing is a form of engagement that invests your audience more in your content.

Content Marketing 80

Content Marketing Planning Content Storytelling 80

Biznology

MARCH 21, 2014

Instead focus on being the kind of editorialist who presents a complex topic to an audience in ways that highlight the aspects of the issue that are most relevant to the audience. . Don’t talk down to your audience, of course, but recognize that they’re reading because you have expertise they don’t.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

Instead focus on being the kind of editorialist who presents a complex topic to an audience in ways that highlight the aspects of the issue that are most relevant to the audience. . Don’t talk down to your audience, of course, but recognize that they’re reading because you have expertise they don’t.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

APRIL 17, 2015

First, underlying all of our content marketing work is the assumption that we’re creating great content – content that is well crafted, compellingly presented, and valuable to our audience. And that, of course, is the real power of social media. Great Content – The Bedrock. Your Website – The Hub. Email Marketing – The Reminder.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

APRIL 10, 2013

The challenge, of course, is creating and curating sharable content that your customers want to share with their friends, family, fans, and followers. It’s just an image, presented without context. How can you do that? Read on, friends. The Holiday Inn post, by contrast, lacks any sense of what it’s about. Strong visual.

Tips 80

Tips Curation Internet Marketing Content 80