B2B Memes

JUNE 24, 2011

In today’s online media, of course, it’s easy to repair such mistakes (as I’ve done in my archived version of that fateful book review). The New York Times reporter’s last name, of course, is Stelter. What’s odd is how few people bother. Is failing to spell Stelter’s name correctly an innocent mistake? I would suggest to M.

Class 100

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B2B Memes

DECEMBER 16, 2010

Rather, I mean any relevant question that might make someone uncomfortable, whether the person posing the question, the person answering it, or both. The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do.

Content Marketing 100

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B2B Memes

NOVEMBER 7, 2011

” Jobs, of course, was right. Though it’s not a personality trait that serves editors well, in their work, a touch of ruthlessness, a soupçon of Jobs-like jerkiness, is sometimes a necessity. It’s not think the same , it’s think different. Think a little different, think a lot different, think different.

Rules 100

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B2B Memes

SEPTEMBER 19, 2011

For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume. The resistance will not be so fierce. Probably not.

Twitter 100

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B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). But that’s no basis for calling him a bad person. Subsequently several more instances of similar recycling from other publications were uncovered. Photo credit: Kris Krüg / Pop!Tech.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JUNE 22, 2010

A lot depends, of course, on the extent and nature of the ghost writing. Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

NOVEMBER 8, 2010

What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site. I remember speaking with one company manager who said we were charging too much for the right to reuse our articles on his Web site ($500 for unlimited use, as I recall).

Copyright 100

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B2B Memes

FEBRUARY 1, 2012

No challenge is complete, of course without a few rules. If I tweet at least 10 times per day, how many more followers will I have, I wonder? My count as of February 1 is 255. Let’s see where I end up on leap day. Here are mine: Every day I must post at least 10 times on Twitter.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

NOVEMBER 29, 2011

Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative. He sees his subjects with a wonderfully journalistic eye.

Content 100

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B2B Memes

JANUARY 31, 2012

I’d be the first person to suggest that if you have the slightest interest in self-publishing, you should do it. And, of course, my potential readers have to decide which of three venues to purchase it from. If you pay a small but measurable amount for my book, it makes for a more meaningful exchange. It’s really not that hard.

Amazon 100

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B2B Memes

APRIL 10, 2012

One reason, of course, is that most blogs, like mine, alas, don’t get many comments to begin with (other than the spammy variety that Akismet so silently and effectively filters out). First, they are all personal. They attract like personalities that come to enhance the discussion, not to degrade it.

Blogger 100

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B2B Memes

AUGUST 12, 2011

I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. Of course, @-messages, directed to individuals, are by definition conversational. By its nature, of course, retweeting is a social activity. Conversational.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

SEPTEMBER 28, 2011

The Web, of course, has flung the door wide open, and there are few barriers to publishing left standing. Whether you call it the lizard brain , or the Resistance , or simply taste, most of us have personal quality filters that aim to eradicate anything we perceive as flawed.

Barriers 100

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B2B Memes

OCTOBER 21, 2011

Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. It hasn’t so much erased the differences as smudged them.

B to B 100

B to B Media B2B Ethics 100