Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. Hell, you can’t even do a little horse-trading with people you don’t know — and public affairs is all about horsetrading, whether you admit it or not. The duck was transcendent and the company was scintillating.

Work Management 80

Work Management Blogger Burn Rate PR 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? And, unlike the simulated world of the elaborately-constructed inbound link sellosphere, shilloshere, linkosphere, or whatever it is, blogger outreach is authentic.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Moz

DECEMBER 5, 2018

And the best unstructured citations of all include links, of course! Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

APRIL 23, 2013

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And it works.

Blogger 80

Blogger Outreach Social Media PR 80