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Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

Terminus

Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. As a University of Alabama alum, of course he couldn’t miss the chance to make a football analogy!) ” (Thanks, Wikipedia!). How are plays different from campaigns?

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The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. In my experience, one of the reasons why folks are loathe to engage in blogger outreach is because it is a little like going door-to-door looking for the ring. All at once.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

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How to Cultivate Strategic Thinking Skills in 6 Steps

Pam Didner

Decide on a course of action based on your research and analysis. It comes straight out of Wikipedia. ??. Decide on a course of action based on your research and analysis. Personal Example: In order to execute, it’s as simple as starting with a Google Doc or a Google Sheet. Articulate your goals clearly.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). potentially viral, and increasingly searchable. Paradoxially, the investment required is inverse to company size.

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

The keywords should be included within the headline in order to optimize for SEO, since the headline generally becomes the title tag of the page as well as the H1 tag. It’s not a bad idea to check out the competition to get inspiration (not duplicate, of course) for ideas. Deliberate order. KISS – Keeping it Short & Sweet.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? Where I see influence mining as being a more practical application is in outreach.