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Build Your Account-Based Marketing Campaigns with These 12 ABM Plays

Terminus

Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. As a University of Alabama alum, of course he couldn’t miss the chance to make a football analogy!) ” (Thanks, Wikipedia!). How are plays different from campaigns?

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). potentially viral, and increasingly searchable. Paradoxially, the investment required is inverse to company size.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. Customer service?

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How to Write for SEO: A Guide to SEO Copywriting

seo.co

You can either: Hire our blog & content writing service or. The keywords should be included within the headline in order to optimize for SEO, since the headline generally becomes the title tag of the page as well as the H1 tag. It’s not a bad idea to check out the competition to get inspiration (not duplicate, of course) for ideas.

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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Yes, earned media outreach and engagement also has an agenda. No sleight-of-hand.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). There are dozens of online marketing services , but almost all of them boil down to one goal: increasing conversions.