Biznology

FEBRUARY 10, 2016

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).

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Social Media Social Marketing Media Planning 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.

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Social Media Social Marketing Media Buzz 80

Biznology

JANUARY 2, 2015

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data. It has to do with Boolean searches. Like this post?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

MAY 5, 2014

Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

JULY 10, 2014

That’s true, of course, but 8 years after Twitter was launched, having millions of people communicating mostly via ephemeral snippets of text and images shaped the global communications into a broader, noisier and shallower world. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.

Social Media 80

Social Media Media Web 2.0 Long Tail Marketing 80

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. Meals Aren’t their Courses they’re the Orchestrated Whole.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

JULY 25, 2014

Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Of course, not every situation calls for images (no need to reply to your mentions on Twitter with a picture).

Social Media 80

Social Media Media Copywriting Barriers 80

Biznology

MARCH 30, 2012

This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple.

Social Media 80

Social Media Media Wikipedia Social Marketing 80

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

NOVEMBER 20, 2012

The biggest mistake that I see on a daily basis when it comes to some of the best social media engagement strategies is that folks tend to be afraid to spend any of the good will — the equity — that’s built up, over time. You can’t save social media equity, you can only build it and spend it.

Social Media 80

Social Media Spending Ad Building Media 80

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Here are 18 reasons to listen to social media before your leap: ADVOCATES: One of the most valuable segments to any business or brand are the people who support your cause and recommend you to others.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

MARCH 1, 2013

It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent. Photo credit: Wikipedia. Before we get started though. Before we get started though.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

MARCH 15, 2012

When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

NOVEMBER 3, 2021

We’re pleased to feature Consultants Collective member and global expert in journalism, media, and emerging markets to companies, David A. He advises on running complex, dispersed global organizations with an emphasis on China and media. Schlesinger. David is the Founder & Managing Director at Tripod Advisors.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Biznology

FEBRUARY 25, 2019

Online learning courses have been a boon to digital marketers to educate themselves on the latest developments — professional education via e-learning has become a valuable, convenient and comfortable experience for both employees and employers across the globe. Also, you can ask questions and get advice from peers and experts.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

SEPTEMBER 21, 2011

Has your boss started asking you the so-called “tough questions” about social media yet? Not only is it good for those, but social media can do lots more, too. Of course, to address that challenge most effectively, you’ve also got to ask…. Tweet This Post. Image via Wikipedia. You know the ones. Are we going to make any money?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

NOVEMBER 4, 2020

It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts. Of course, there are lots of situations where talking heads and repurposed visuals can’t get the job done.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. The one rule about antibiotics that has been drilled into our heads for generations is that you absolutely must take the full course—or else! If SHTF SNAFU FUBAR Then ORM.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. So, please beware.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JUNE 5, 2012

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that. I know you. Rightfully so. ” moment!

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

JUNE 23, 2021

Well, of course. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Reusable marketing assets.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

JUNE 21, 2012

Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale.

Social Media 80

Social Media Tools Media Aggregators 80

Biznology

JANUARY 31, 2012

While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. There is a lot of bad science in social media marketing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

APRIL 30, 2013

I have been consulting some bouncing social media babies recently and they’re doing it right. ” And with such a torrent of conversation splashing and sloshing at me all the time, manifesting in an endless din, I of course am just about always overwhelmed. Always remember, people don’t like being collected.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Photo credit: Great British Chefs. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Biznology

JUNE 28, 2019

A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. People trust other people more than they trust brands, which is why people are more likely to take a job opening seriously when their friend posts it on social media. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

APRIL 1, 2020

People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Social Media. This Always Up-to-Date Guide to Social Media Video Specs from Sprout Social should come in handy.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

FEBRUARY 2, 2022

After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees. Through these four approaches you can inspire and equip all your constituents to share your story on social media, with their networks, and friends and family.

Education 104

Education Storytelling Statistics Custom Publishing 104

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. Marketing automation outside of social media can be an absolute nightmare when you’re using an unnecessarily complex platform. Unless, of course, you have Sniply.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

OCTOBER 3, 2010

I know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. That kind of behavior has its own risk of being missing in action from your customers who are using social media.

Social Media 80

Social Media Media Paid Search Agency Newsletter 80