Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

Marketing Automation Services 67

Marketing Automation Services Enterprise Management Marketing Automation Work Management 67

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Use these guides to incorporate social engagement data into your lead nurturing: Marketo. The Definitive Guide to Social Engagement Data Inside of Marketo.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Adobe Experience Cloud Blog

MARCH 11, 2019

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics aren’t a silver bullet, though.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Of course, not all social media promotion is created equal. How you decide to engage users through social media, evaluating your ROI is crucial. The post How to Advertise on Social Media—A Marketer’s Quick-Start Guide appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. Activity #1: Set up and maintain a calendar.

Social Media 134

Social Media Activities Media Curation 134

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. A wide variety of content creators have set up their own Crowdcast channels, including Social Media Examiner.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. His time at LinkedIn was epic. Episode Summary.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of them convert to customers ? Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech

JULY 27, 2023

One of their clients, a PR company that also did some marketing, used HubSpot for blogs and social media, so I started learning HubSpot, getting into HubSpot Academy and going to local HubSpot user groups. Q: Is there an alternative universe where you became a Marketo champion or a Pardot person? Q: Are you entirely self-employed?

Marketing Automation Services 88

Marketing Automation Services Advertising Agencies Work Management Hubspot 88

Adobe Experience Cloud Blog

JULY 5, 2018

And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. Everyone, even the smallest of businesses, has jumped on social media and attempted to utilize any channel they can to humanize the company that they run.

Business 134

Business Marketo Social Media Ideal Customer Profiles 134

SmartBug Media

FEBRUARY 10, 2020

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourced marketing processes vary by company, of course. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more. After all, how hard can it be to pay a few social media stars to say good things about your product or brand? Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. Lead Source Measurement Needs Improvement.

Social Media 100

Social Media ROI Media Leads 100

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

Marketo 48

Marketo CMO Thought Leadership Top of Funnel 48

Martech

OCTOBER 26, 2021

For B2B customers, the Adobe Marketo Engage Connector is now available through Adobe Workfront Fusion. billion investment made by Adobe, and we can now begin to see how it will be used not only to improve the productivity of creative teams, but to also build out capabilities for marketers, especially enterprises and B2B Marketo customers. “In

Enterprise Management 95

Enterprise Management Marketing & Strategy Work Management Marketing Management 95

Martech

JULY 19, 2021

The vendor-agnostic part is tricky, of course. A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Ok, maybe not exactly, but this article from Anna Meyer in Inc.

Trade Show 119

Trade Show Vendors Barriers Conference 119

ViewPoint

MARCH 19, 2018

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. Of course, marketing analytics is not new and neither is digital analytics. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Adobe Experience Cloud Blog

OCTOBER 27, 2020

Of course, you do. Even when a brand has an active social media presence, making it easier to judge how engaged your audience is, marketers sometimes miss the point. . The post Customer Happiness | 4 Tips to Measure What Truly Matters appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

Adobe Experience Cloud Blog

MAY 10, 2017

That’s because studies show that earned media is considered the most trustworthy form of marketing. And of course, if you have an executive quoted in the piece or maybe a partner or customer featured in the article, make sure all of them are tagged to give them some extra love, like greater exposure and even more follows.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

Adobe Experience Cloud Blog

MAY 22, 2017

For example, a Marketo marketer might notice on BloomBerry that people are asking questions about integrating with third-party tools. Of course, customers certainly perform significant research on product capabilities before making a purchase. To determine which intents apply, you have to conduct user intent research.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Adobe Experience Cloud Blog

FEBRUARY 8, 2018

Social media has created many exciting phenomena. Fortunately, social media posts, conversations, interactions, and even photos and videos contain profound insights into what your target markets want and need, like and don’t like, where they’ve gone, what they’ve eaten, what they wear, and much more. Social media users are very savvy.

Social Media 134

Social Media Thought Leadership Marketo Paid Search Agency 134

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Buy a Media Company: Do an analysis on the media companies in your industry.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

ClearVoice

APRIL 14, 2023

For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media. Social media indicators Social media indicators vary depending on your goals. Social media analytics tools. Some examples include Marketo, Eloqua, and Pardot.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. There’s a wealth of behavioral data that exists within social media platforms. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Think like a media company.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. Cost : Of course, because many businesses and agencies are bootstrapping or lack sufficient resources, cost is an obvious factor we want to consider.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

JULY 5, 2021

With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Additionally, this hosting site connects with other tools you might be using for marketing software, including HubSpot or Marketo. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

Today, the capabilities of specialized testing tools allow marketers to make micro-investments in new channels and tactics that enable rapid optimization and course-correction. Many marketers today excel in mainstay digital channels like email and social media. The Never-Ending Evolution of Social Media.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

Adobe Experience Cloud Blog

MAY 4, 2017

Yet, at the other end of the spectrum, less conspicuous applications of Artificial Intelligence are increasingly become a part of our daily lives—from Siri, to Alexa, and of course, to Tesla. “Hype” isn’t a good thing, per se—of course it’s counterproductive to exaggerate or distort the value of particular ideas.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134