Customer Experience Matrix

OCTOBER 18, 2011

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. The CRM integration can be set up in days, if not minutes, and next to no time is spent worrying about the marketing database design or update processes.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

BOP Design

MAY 15, 2018

However, automating for its own sake isn’t the best strategy. Especially for B2B marketing , automation should only be implemented where it provides real value. If you search for “marketing automation” on a search engine, you are served up a ton of ads by, no surprise, marketing automation software providers.

Marketing Automation Services 55

Marketing Automation Services Work Management Marketing Management Marketing Automation 55

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JULY 28, 2010

The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. I’m not sure this will be enough to thrive as the market develops, but customers will benefit regardless. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JANUARY 26, 2011

The good news is, my new B2B Marketing Automation report (more formally: the Vendor Selection Tool, or VEST) is now available. To recap a bit, the new report is based on a survey of 18 vendors, who answered nearly 200 questions about their products and companies. The final result was three sets of scores for each vendor.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. Starting price is $30 per month after a 30 day free trial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. This conclusion may strike you as obvious.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 14, 2011

Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. Of course, every system has its own mix of strengths and weaknesses.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

chiefmartech

DECEMBER 9, 2019

Why changing martech applications , of course. This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. Marketing automation (21%).

Marketing Automation Services 70

Marketing Automation Services Case Studies Vendors Gartner 70

chiefmartech

OCTOBER 23, 2022

With an increasingly exasperated tone, people ask, for example, “What’s the point of hundreds of CRMs or marketing automation tools? All email marketing tools kinda do the same thing. But, hey, on the bright side, that sort of commoditized competition among vendors should be great for you as a marketer.

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

Adobe Experience Cloud Blog

MARCH 13, 2014

Author: Jon Miller Too often, I see first-time marketing automation buyers focus too much of their attention on relatively small differences in cost, rather than growing the top-line opportunities that the right automated marketing solution can provide. Of course, not every lead will convert.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Thought Leadership 48

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Sharpspring

FEBRUARY 10, 2022

But marketers still need to understand their audience and which strategies work for them. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. Of course, both types of businesses promote products or services to attract customers. Customer Lifecycle.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Hubspot

AUGUST 27, 2020

Negotiate with your vendors. A great way to cut costs in business is to negotiate with your vendors. You should price shop and compare vendors in almost every area of your business. One of the top ways that businesses waste money is by subscribing to software you don't need or stopped using. Buy in bulk.

Cost 101

Cost Marketing Automation Services Budget Programs Bundling 101

ClickZ

FEBRUARY 21, 2020

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. The company’s heavy emphasis on data to curate its offering appears to be paying off — according to Lake, 70 percent of their 2.7

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

FunnelEnvy

DECEMBER 26, 2022

Technology, especially digital tools like email, electronic signatures, and marketing automation, has significantly impacted our business operations. In today’s B2B tech and software world, many buyers are from the millennial age range – born between the mid-1980s and early 1990s.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. B2B and B2C marketers have different requirements.

Eloqua 120

Eloqua Marketo Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. But conventional marketing automation systems automatically track their own emails, landing pages and Web forms, also without touching the corporate Web site.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

FEBRUARY 22, 2011

SAS today announced its acquisition of marketing resource management vendor AssetLink. The move makes perfect sense: the other big MRM vendor was Aprimo , and once they were acquired by Teradata , SAS and AssetLink had no alternative partners in the enterprise marketing space. Still, we can expect SAS to try.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 25, 2013

It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. This differs quite radically from standard marketing automation systems, which use databases built elsewhere, rarely include integrated predictive modeling, and are focused primarily on moving customers through multi-step campaigns.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

AUGUST 26, 2010

Marketing database software and service vendor DataMentors last week tossed its hat into the ever-more-crowded ring of marketing automation for small(ish) businesses. Pricing is $2,000 per month, probably less than half what most marketing automation vendors charge for a 100,000 name installation.

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But there are plenty of other options, particularly for marketers with limited budgets. Pricing for a full-featured system was $597 per month—quite a bargain.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Marketing Insider Group

NOVEMBER 18, 2020

Of course project work has its place for initiatives that have a concrete start and end, such as completing a brand strategy, creating a website or producing a marketing brochure. But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. What about the buyer?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Customer Experience Matrix

MARCH 22, 2010

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Porch Group Media

NOVEMBER 10, 2020

I spent most of my career as a marketing technology consultant and industry analyst, helping marketers to find the right vendors, which could be software or service providers. Before that, I spent time working in the direct marketing industry. Of course, marketers need more than just building a database.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. HubSpot offers three pricing tiers that add service as well as features at the levels increase.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

SmartBug Media

NOVEMBER 3, 2020

The problem is that it’s often difficult to ascertain through a 15-month investigation and sales process exactly which marketing campaigns influenced an opportunity on its way to creation and, of course, the coveted closed won status. UTM Keyword Term = healthcare payroll software. Let’s get back to our Bing test. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 15, 2007

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. Of course, some vendors might disagree.)

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

JULY 21, 2009

It shows how specialized software can be much better at one function than general purpose systems. Once the flash has run its mercifully-brief course, a more concrete promise appears in delightfully large type: “ DOUBLE YOUR SALESFORCE DON”T DOUBLE YOUR COSTS ”. Except, um, this message still doesn’t quite clarify what they’re selling.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Webbiquity

AUGUST 29, 2011

“Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration. Web Marketing Platforms.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Of course, these multi-function systems must still be suited to users with little time and expertise. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120