ConvertKit

JUNE 15, 2021

Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or a gamified course? Are you okay with getting paid royalties or do you prefer getting paid per course sold?

Course 99

Course Landing Pages Training Planning 99

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. The messaging that works for them won’t work for you. The messaging that works for them won’t work for you.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Optinmonster

APRIL 20, 2020

And now, you’d like to join the ranks of these legends by creating an online course of your own. Figuring out how to market an online course so people actually show up. In this post, we’ll look at: Why create an online course? 12 techniques for marketing your course. Why Create an Online Course. The hard part?

Course 95

Course Work Management Marketing Management Class 95

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

Outgrow

APRIL 15, 2020

E-commerce List Building Examples That Work Effectively. With a relevant and segmented list of leads, it is easy to capture your audience’s attention at each stage of their buyer’s journey. But, few work better than others. Why Does Discount Sign-Up Work? Why Do Cart Abandonment Emails Work? 1 All Modern.

Examples 52

Examples Effectiveness Ad Building Paid Search Agency 52

Martech Advisor

FEBRUARY 13, 2020

Working in the fashion marketing industry can be challenging, but if you have an eye for detail, passion for fashion, and can balance your creative and business side, it can be highly satisfying. Collaboration and presentation skills to work with design, business, and sales teams. Hear From 7 Leading Female Professionals. 32K - $38K.

Course 78

Course Merchandising Planning Work Management 78

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MARCH 4, 2020

Email marketing works for companies with customers all over the globe, like BuzzFeed and Uber , two huge companies that have invested in an impressive email strategy. But what do you do when you're working for a local company? To illustrate how email marketing can work on a local scale, let's look at an example. Crazy, right?

Course 92

Course Email Marketing Opt-out Budget Programs 92

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

Course 86

Course Training Content Marketing Budget Programs 86

SmartBug Media

OCTOBER 18, 2021

RevOps is on most leaders’ priority list, is it on yours? A Crash Course on RevOps. Align your teams and start working as a continuous flywheel organization because that is what is going to create that customer journey that was mentioned earlier.

Course 59

Course Lead Ranking Inbound Marketing Advertising Benchmark 59

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. . Choose Your Weapon.

Course 52

Course Distribution Peer-to-peer Education 52

Hubspot

MARCH 17, 2020

Make and Optimize Your Google My Business Listing. When you make your listing, or if you already have one, it's critical you properly optimize the page to show up on search results for "near me" queries. Make sure you post high-quality photos to make your listing professional. Dollop's account is in the top ten results.

Course 93

Course Planning Paid Search Agency Marketing & Strategy 93

Method and Metric

MAY 1, 2020

You’ve gone through the entire process of researching, filming, and editing your online course – where are you going to upload it? Where you’re going to host, market, and distribute your course are big decisions, and what platform you choose will depend on a host (heh) of factors. Choose Your Weapon.

Course 52

Course Distribution Peer-to-peer Education 52

The Point

MARCH 22, 2024

List benefits, not topics. Don’t list topics or key themes, or worse yet, the agenda. But it works because it conveys something concrete vs. vague and general. Now, suddenly, I have a reason to read further. Avoid the temptation of telling the reader what the Webinar will “cover.” Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Contently

OCTOBER 20, 2021

To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. Check out these courses, research, playbooks, and more to take your content to the next level. SEO for Content Course. In this free, 8-week email course, we teach you how to do SEO right.

Resources 195

Resources Content Marketing Lead Gen Course 195

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. It’s not easy, but we put a list together to make it a little more manageable. Make automation work for you with customized drip campaigns for SMS and email.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 90

Automation Marketing Websites Work Management Conversion 90

Act-On

DECEMBER 7, 2023

Your team uses tricky workarounds to bypass processes that aren’t working. And staying the course with your existing platform is tempting, isn’t it? Make a list of your most important MarTech tools, and let that serve as a checklist when considering new tools. Of course you do! Sound familiar? Yep, it’s time to switch.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. LinkedIn is, of course, the top social media platform for B2B marketers. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week. earns $78,475 per year.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. 11 Must-try lead magnet ideas to grow your email list. 11 Must-try lead magnet ideas to grow your email list.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Martech

MARCH 8, 2024

While this is not a comprehensive list, I have included some of the resources I have found to be the most valuable. Be sure that whatever course or training materials you choose house information relevant to your role within the marketing industry. Does the training align with your organization’s AI strategy?

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Image Source: ChatGPT Tip: When you get the list, don’t just use it verbatim. Then, enrich it with specific details about the course, like unique selling points or expert testimonials. .”

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. Build a Keyword List First, you need to know what you’re working with. Categorize Your Keywords Now that you’ve got your list, it’s time to get organized. Let’s take a look: 1.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Walker Sands

MARCH 13, 2024

The latter is a change in habit from being a Managing Partner that I’m still working towards as a member of the broader team. I write them down so they are “real” and revisit them on at least a weekly basis, but they’re typically right in front of me or close by (via digital formats of course) almost all of the time.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Of course, because you’re a SMART marketer. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Salesforce Marketing Cloud

APRIL 3, 2024

Each group had a wish list for the new app: The students wanted to be able to book academic advising appointments in only a few clicks. This functionality works thanks to those business rules Attain Partners set up. Bringing in users early and often is essential. The team reduced click paths by focusing on the most common use cases.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Martech

OCTOBER 12, 2023

A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at the top of the list. Of course, not every attribution model is created equal. Of course, that level of cross-device attribution should be the bare minimum expected of a robust CTV attribution model.

Advertising Agencies 120

Advertising Agencies Emarketing Validation Touchpoints 120

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. As you’ll see, your opt-in format has important implications for list growth, subscriber engagement, and more.

Opt-in 59

Opt-in Opt-out CAN-SPAM Deliverability 59

ConvertKit

JANUARY 22, 2021

Erin Flynn moves from workshops to a signature course. Have you been waiting to launch an informational product because you think you don’t have a big enough list? We’ve found countless examples of people creating successful products with less than a thousand people on their lists. What does that preparation look like?

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Education influencers! 50 EUR ING.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Make sure you’re aligned on values before handing over the reins, of course.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113