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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

And in the meantime, huge market opportunities similar to what LinkedIn and Angie’s List developed could have been highly profitable powerhouses – but they failed to look into building those types of data-driven platforms, despite having the immense trove of data to do so. Since then, big data and the cloud have emerged.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. An average Salesforce.com seat is around $100 per month these days.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Of course, the bells and whistles wouldn’t matter if the core features were poor. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Of course, these leads were already qualified, but it shows that nurturing can actually directly help sales people meet their targets. One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Email Sent on Behalf of Sales Reps.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT!

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Fast Growth Marketing: From 0 to 500,000 Users

markempa

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Of course, we have a cool little owl. After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? Transcript.

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