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Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). potentially viral, and increasingly searchable. Paradoxially, the investment required is inverse to company size.

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How to Cultivate Strategic Thinking Skills in 6 Steps

Pam Didner

Decide on a course of action based on your research and analysis. It comes straight out of Wikipedia. ??. Decide on a course of action based on your research and analysis. Personal Example: In order to execute, it’s as simple as starting with a Google Doc or a Google Sheet. Articulate your goals clearly.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Conversion opportunities are nice, but of course you’ll need to measure how often those conversions are made.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Of course not.