B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. Technology is shifting ground daily, and the way people interact is changing with it. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. Technology is shifting ground daily, and the way people interact is changing with it. As publishers, if we want to interact with them, we have to be able to deliver our content when they want it, where they want it, and how they want it.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 12, 2010

If you think, as Mark Schaeffer put it in the course of “ great ghost-blogging debate ,” that a blog is just a mechanism for publishing, you’ll argue that it can be used for any kind of content. Of course, no matter what you as the blogger think, your audience has the final call.

Dwell 100

Dwell Blogger Transparency Social Media 100

B2B Memes

DECEMBER 3, 2010

Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides. Brogan’s prerecorded presentation, on the “Rise of the Trust Agents,&# was very good, of course.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

B2B Memes

OCTOBER 8, 2010

In the social-media era, people expect to interact with editors and journalists in a variety of media. Of course, to nurture your brand, you have to market it. What that means, of course, is that the opposite is true as well: The record you leave on the social Web can benefit you just as much as it can hurt you.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? You hope for reader reaction as well, of course (why else publish it?) Joel’s take on this is that “content creation can be a humiliating process.” In many ways, it is—especially when readers respond. but you don’t need it.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? You hope for reader reaction as well, of course (why else publish it?) Joel’s take on this is that “content creation can be a humiliating process.” In many ways, it is—especially when readers respond. but you don’t need it.

Validation 100

Validation Content Blogger Social Media 100